Privacy Notice

The basis of effective data privacy protection is to provide comprehensive information about the collection, processing, and use of your data (“data processing”). Therefore, we wish to inform you about:

• When and during which actions we process data
• What data we process and for what reasons
• Who receives the data
• What rights you have concerning our data processing

This Data Privacy Notice only governs the use of personal data on our website https://www.acrolinx.com, including the sub-pages. If you exit our website via a link, or visit us via a social media platform, this Data Privacy Notice no longer applies.

You can access, print, or download this Data Privacy Notice at any time at the address https://www.acrolinx.com/privacy-notice.

I. Contact information

The data controller for data processing, in relation to this website, within the meaning of the General Data Protection Regulation is:

Acrolinx North America Inc.
2352 Main Street, Suite 303
Concord, MA 01742
United States
+1 866 749 3700

Internet: www.acrolinx.com

You can reach Acrolinx’s data protection team at: dataprotection@acrolinx.com.

You can also contact us by email at responses@acrolinx.com, or you may contact us at the physical addresses of the office closest to you: https://www.acrolinx.com/contact.

II. General provisions about data processing

1. Scope of the processing of personal data

The processing of various information is necessary to make the website available. In addition, the scope of the data processing will depend upon your use of the functionality of the website; for example, if you communicate with us via the contact form, or consent to the processing of data.

There is no obligation to make personal data available to us. However, where the availability of this data is technically essential in connection with your visit to our site, a refusal could mean that you cannot access and use our website.

As a visitor to our website, you’re not subject to any automated decision making within the meaning of Article 22 GDPR.

2. Legal basis for the processing of personal data

The legal bases for the processing of personal data are set out below.

3. Data erasure and duration of storage

We erase your personal data at the point at which the legal basis for its processing is no longer valid. However, sometimes legal bases may co-exist or, when one legal basis is no longer valid, a new one may arise, such as the requirement to store certain data to comply with a statutory retention requirement.

III. Data processing to make the website available

In order for us to provide you with the website, it is necessary to process certain information. This already happens when you visit our website. In addition, our website offers various functionalities, which make it necessary to continue processing personal data.

1. Log files

When you contact our website, your browser sends various information to our servers. We need this to establish and maintain the connection. This data also includes your IP address, which we treat as personal data. In addition, the following data is collected:

• Date and time of access
• Source/evidence from which you reach the site
• Browser used
• Operating system used
• Referrer (previous site)
• Connection site (next site)
• IP address

We save this data in so-called server protocol files (log files). This data is not saved in connection with other data about you. The storage of log files, including your IP address, is necessary for our legitimate interest in making our website available and preventing its misuse. Log files that are saved will be erased after 30 days at most, unless longer storage is necessary. For example, to avert or resolve an attack on our website.

2. Contact form

You can send us a query at any time via the contact form on our website. This will request the following information:

• First name
• Surname
• Company
• Title
• Email address
• Phone
• Country

These entries are marked as mandatory fields. Any additional data that you transfer to us in the course of the query, including via the free text field, is provided voluntarily.

We will only use this data for responding to your query and communications linked to this. The legal basis for this processing of your data depends upon the content of your query. Generally, our legitimate interest in making available the contact functionality and responding to your query will apply in this situation. If your query relates to the conclusion of a contract with us, the processing will be on the basis of this pre-contractual obligation.

3. Newsletter

If you decide to subscribe to our newsletter, the following data entered by you into the input box that is technically necessary for the application will be transferred to us:

• Email address
• IP address of the contacting computer
• Date and time of the application

For newsletter applications, we use the so-called “Double Opt-In” Procedure. This means that, following your application, an email will be sent to the email address provided, which contains a confirmation link to receive the newsletter.

The legal basis for processing your data to send the newsletter is the provision of consent pursuant to Art. 6, para. 1A) GDPR.

Our newsletter keeps customers updated at regular intervals about current offers and insights for Content Professionals, as well as new features, and tips and tricks for the Acrolinx platform. The data provided by you for this purpose is only processed to provide you with the newsletter. The additional data that is necessary for the application is only obtained to avoid misuse of the newsletter offer and, in particular, of your email address.

The data required for sending the newsletter will be stored for the duration of your subscription to the newsletter. You may withdraw your consent to receive the newsletter at any time. You can withdraw via the link provided in each newsletter or by sending a message to responses@acrolinx.com

IV. Cookies

To establish and maintain the connection, we use cookies. A cookie is a small text file with information that is transferred by your browser and saved on your computer. These cookies do not contain any personal data. You can control the use of cookies in your browser and erase cookies yourself at any time. Cookies can be necessary for creating the connection or improving the use of the website.

You can prevent the use of cookies by adjusting your browser settings accordingly; however, please note that, in this case, you may be unable to fully use all features of this website.

The use of technically necessary cookies and the associated data processing occur on the basis of our legitimate interest in enabling technically fault-free and comfortable use of our website. Technically necessary cookies will normally be automatically erased when your browser is closed (session cookies). In other cases, this will be after some time (persistent cookies). The storage period for persistent cookies is determined by the provider and can be viewed by you, for example, in your browser.

1. Technical cookies

Technical cookies are used to enable additional functionalities or a more comfortable use of the website, e.g. by saving your country or language settings. Technical cookies are usually deleted automatically when you close your browser (session cookies), but in other cases they are only deleted after a longer period of time (persistent cookies). The storage period can be viewed in your browser. The legal basis for data processing is your consent in accordance with § 25 (1) TTDSG in conjunction with Art. 6 (1) a) GDPR.1

1.1 Google Tag Manager

This website uses Google Tag Manager, a tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), to integrate analytics and other tools into the website. The Google Tool Manager triggers other tools, which in turn may collect data. However, the Google Tag Manager does not access this data. You can find more information about Google’s privacy policy at the following link: http://www.google.de/policies/privacy/

2. Use analysis and tracking

Analysis and tracking cookies are used to record and evaluate your usage behavior when using our services or visiting our website. In doing so, we learn, for example, how often certain functionalities are used or content is read, or whether you came to us via an advertisement placed by us. We use this data to further improve the usability of this website and the attractiveness of the services.

The legal basis for data processing is your consent to the use of cookies in accordance with § 25 (1) TTDSG in conjunction with Art. 6 (1) a) GDPR. You can prevent the storage of cookies. In addition to the option of preventing them in the settings of your browser software, the individual cookies usually offer their own option to block or deactivate them. This is then shown below in each case.

Data processing for usage analysis takes place during your visit to our website and only until the time of your effective objection.

2.1 Google Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google gathers information about your use of the website (including your IP address) through a cookie in the USA and stores the information. However, we always use Google Analytics with an anonymization function, in which your IP address will be truncated in advance by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. The full IP address will only be transferred to Google in the USA and truncated there in exceptional circumstances. Google analyzes the data gathered and transfers reports to us about the use activities on our website and also provides further services to us for this purpose. The IP address provided by your browser, within the scope of Google Analytics, will not be consolidated with other Google data.

As well as blocking all cookies through your browser, you can prevent the processing of your data by Google, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

You can find further information about Google Analytics in the Google Privacy Notice

2.2 Adobe Analytics

This website uses Adobe Analytics, a web analysis service of Adobe, 345 Park Avenue, San Jose, CA 95110, USA. Adobe gathers information about your use of the website (including your IP address) through a cookie in the USA and stores the information. However, we always use Adobe Analytics with an anonymization function, in which your IP address will be truncated in advance by Adobe within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. The full IP address will only be transferred to Adobe in the USA and truncated there in exceptional circumstances. Adobe analyzes the data gathered and transfers reports to us about the use activities on our website and also provides further services to us for this purpose. The IP address provided by your browser, within the scope of Adobe Analytics, will not be consolidated with other Adobe data.

You can find further information about Adobe information collection in the Adobe Privacy Notice.

2.3 Pardot

We also use tracking cookies from the Pardot service of salesforce.com Inc. The Landmark @ One Market, Suite 300, San Francisco, CA 94105, USA (“salesforce”) on our website. Salesforce saves the cookies in your browser, in order to analyze your use of our website. No personal data is collected, only a personalized identifier.

2.4 Drift

We use Drift to provide a website chat bot and to allow you to book a meeting with a sales representative. As part of your conversation with the chat bot, you may enter personal information such as your email address. This information is stored by Drift, and automatically transferred to us to enable the booking of your meeting and to notify a sales representative. Read Drift’s privacy policy here:  https://www.drift.com/privacy-policy/

2.5 LinkedIn Analytics

We use LinkedIn Analytics, which is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). This cookie provides us information about the performance of our use of LinkedIn and other different social networks. This enables us to grow our online social network. More information about the processing of personal data by LinkedIn Analytics can be found within the privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy

3. Marketing cookies

Marketing cookies are used to increase the success and accuracy of our advertising. For this purpose, we collect information on whether our advertising works, which users come to our website via an advertising medium we have placed, etc. 

The legal basis for data processing is your consent pursuant to Section 25 (1) TTDSG in conjunction with Article 6 (1) a) GDPR. You can prevent the storage of cookies. In addition to the option to prevent them in the settings of your browser software, the individual cookies usually offer their own option to block or deactivate them.

3.1 LinkedIn Ads

We use the LinkedIn Marketing Solutions service, which is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). This cookie provides us information about the performance of our use of LinkedIn and other different social networks. This enables us to grow our online social network. More information about the processing of personal data by LinkedIn Ads can be found within the privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy

3.2 DoubleClick

To display adverts on the Acrolinx.com website, we use a service called DoubleClick.

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account. Read the privacy policy here: https://support.google.com/dfp_premium/answer/2839090?hl=en

3.3 LiveRamp

We use LiveRamp by LiveRamp Netherlands B.V., Reguliersdwarsstraat 108, 1017 BN Amsterdam, Netherlands in conjunction with leveraging offline customer data in online advertising. Read LiveRamp’s privacy policy here. https://liveramp.com/privacy/

3.4 Google AdWords

We use Google AdWords by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to launch retargeting campaigns. Code is added to our footer to recognize an individual on any page of our website. By associating the visitor, we can offer them an appropriate ad they might be interested in. Read Google AdWord’s privacy policy here: https://policies.google.com/technologies/ads

3.5 Beeswax

Beeswax.io Corp, New York, NY USA provides connectivity to Acrolinx to connect with some websites providing traffic in open exchanges. To improve campaign performances, anonymous information is provided to Beeswax under the form of pixels. A pixel is a 1×1 transparent image that conveys information from one system to another. This information does not contain any other data than segment lists used for targeting.

In the other direction, Beeswax provides Pixel media with industry standard data such as your anonymized IP address, approximate location, browser, etc. A complete list of information that may be transferred can be found here: https://www.beeswax.com/privacy.html

3.6 Demandbase

We use the Demandbase service by Demandbase, Inc., 680 Folsom Street, Suite 400, San Francisco, CA 94107, USA. Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. You can find more information in the Demandbase privacy policy: https://www.demandbase.com/privacy/ 

V. Other collection of personal data

We occasionally obtain personal data from content syndication providers who collect and share such data based on consent with double opt-in and/or legitimate interest. The personal data shared with Acrolinx can include the following:

• First name
• Surname
• Company
• Title
• Email address
• Phone
• Country

VI. Option to object and to remove

Where data processing is based upon your consent, or our legitimate interest, you have the right at any time to object to the processing or to withdraw your consent. Your objection or withdrawal will only have effect for the future. Where the analysis cookies have their own technical means of deactivation, this is set out in the relevant place. You can contact dataprotection@acrolinx.com at any time to exercise your right to object or withdraw. If you object to processing based upon our legitimate interest, we may only continue to process the data if we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights, and freedoms.

VII. Rights of data subjects

If your personal data is processed, you are a data subject within the meaning of Art. 4, para. 1 GDPR. As a data subject, you have the following rights in relation to your personal data. You can contact us via the contact information provided above in order to exercise these rights.

Right to information pursuant to Art. 15 GDPR

You have the right to information about the personal data that we process about you. This includes the mandatory information set out in Art. 15 GDPR

Right to rectification pursuant to Art. 16 GDPR

You have the right to prompt correction of false personal data and the completion of inaccurate data.

Right to erasure pursuant to Art. 17 GDPR

You have the right to request the erasure of your personal data, if one of the grounds set out in Art. 17 GDPR applies, in particular, where there is no longer a legal basis for the processing.

Right to restriction of processing pursuant to Art. 18 GDPR

You have the right to request the restriction of processing of your personal data, if one of the grounds set out in Art. 18 GDPR applies, in particular, where you desire this instead of erasing the data.

Right to data portability pursuant to Art. 20 GDPR

You have the right to request all personal data stored by us about you in a structured, accessible, and machine-readable format, and for this data to be transferred to another data controller without hindrance from the controller to which the personal data has been provided.

Right to complain to the relevant authority pursuant to Art. 77 GDPR

Under Art. 77 GDPR you have the right to make a complaint to the relevant regulatory authority.

VIII. Recipients of data

The processing of your personal data in connection with the website is also partly undertaken by sub-processors, in particular, those undertaking the hosting of the website and using analysis tools. This will only occur on the basis of a contractual agreement that contains the measures set out in Art. 28, para. 3 GDPR.

IX. Data transfer to third countries

Personal data that we gather from you in relation to the website will be transferred to third countries outside the European Economic Area, under certain circumstances. For these cases we have concluded the Standard Contractual Clauses with the respective data importers.

Last updated: February 2024