Content is the most important way to reach and engage your customers. In order to cut through the competitive noise and really get through to your audience, you need to start thinking about your content creation process holistically and transform the insights from data-driven marketing into building a better conversion strategy.
During the process of content creation, writers often influence what you say and how you say it. Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion.
Join Paul Bongers to uncover a more deliberate way of creating content that brings science to the art form. You’ll learn how to:
- Impact conversions at the moment of content creation
- Scale your communication guidelines across the business
- Measure the impact of better content
Vice President of Strategy