According to recent research from the Content Marketing Institute and MarketingProfs, 95 percent of technology marketers report using content marketing, but only 30 percent think they’re effective at it. So what’s going on?
For this latest edition of the Global Content Impact Index, we used our content optimization platform to evaluate and score the quality and consistency of the actual online content of 22 different tech companies from around the world. We analyzed over 1.7 million individual words, more than 246,000 sentences, and 2,033 individual web pages from these companies as part of our research. The results will surprise you.