Content as an Asset | Third Edition

How to measure and increase the value of your content operation

In today’s competitive digital landscape, content is no longer just words on a page. It’s a strong business asset. Yet for many content teams, its true value remains a mystery. The third edition of our popular “Content as an Asset” guide explores how top organizations are transforming their content operations. They’re turning these operations from cost centers into profit drivers, especially with the growing role of AI in content creation and management.

Discover how to quantify your content’s impact and implement content governance for both human and AI-generated content. We also discover how to take advantage of technology to achieve both efficiency and measurable ROI.

Here are some takeaways:

1. Understanding and quantifying content value is crucial

Many organizations fail to grasp the critical link between content quality, its impact, and business outcomes. Content experts need to understand that content is a massive, often hidden, asset with measurable costs and value across the content supply chain. 

The emerging influence of generative AI has added new nuances to enterprise content operation, and has become a non-neglectable factor for content ROI calculation. By quantifying their content asset, content leaders can maximize its value and prove ROI.

2. Content governance is essential for maximizing content ROI

In an age where everyone (including AI) creates content, establishing a systematic approach to content governance is essential. This involves digitizing content strategy, guiding creators, and maintaining quality over time. The benefits are clear: Extended content longevity, reduced rework, and improved efficiency across the content supply chain. Content experts must champion governance to bring order to content operations.

3. Use technology to fuel content efficiency and impact

Content experts can significantly increase both content value and efficiency by using technology like content governance software. This allows teams to shift focus from manual, time-consuming tasks (manual content QA) to strategic, creative, and developmental work.

Content governance solutions provide real-time guidance, integrate with content tools, and offer both writing assistance and content analytics. And more, they ensure content alignment with business goals and lead to better outcomes.

Ready to unlock the true value of your content? Download the guide now – for free.