Provides Practical Advice to Attract and Retain Customers with Effective Content
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Santa Clara, CA — October 13, 2014 —Acrolinx, a leading provider of content optimization software, published a new eBook today about the important role of language in creating great content.
Entitled “Speak with One Voice: How to Gain Competitive Advantage in the Content Era,” the eBook provides actionable advice to help companies create the effective content that it takes to attract and retain great customers in today’s online world.
“Although there are numerous other eBooks about content marketing, ours is uniquely focused on the actual words and language marketers choose to craft their content,” said PG Bartlett, SVP Product Marketing, at Acrolinx. “Content marketers don’t always pay enough attention to the quality of their writing, and with this eBook we’re hoping to help them by providing a guide to creating content that’s more effective.”
In addition to outlining the growing role of content as a critical business tool, the eBook provides practical advice about how to create content that’s more readable, engaging, consistent, findable, and translatable — all incredibly important characteristics for companies that are trying to create powerful content across their entire organizations.
The eBook also outlines the potential value that businesses can gain from selecting the right tools to support their content marketing efforts.
About Acrolinx
Acrolinx technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at www.acrolinx.com.
