The words we read have a lot of power because they can make us feel any number of ways. In the business world, your tone of voice is critical for building a connection with your target audience. It gives customers a clear impression of who you are as a company and what you’re like to do business with.
But with multilingual teams, across different departments and locations, it can be hard to use the right tone of voice, at the right time, and in the right content.
Learn how Acrolinx:
- Helps you use the right tone of voice for the audience you’re trying to reach
- Chooses the strength of each voice characteristic for your different targets
- Guides your writers to create content with the right mix of clarity and conversational tone