Here at Acrolinx, we’re on a mission to help global companies create content that uses respectful, inclusive, and non-discriminatory language, that’s free from bias. 

One of our amazing customers — Salesforce — has been working over the past few months to identify and replace certain technical terms across their products to make their technology (and documentation) more inclusive. In the spirit of transparency, a recent Salesforce blog post shared an update about some of their key learnings so far, as part of their larger ethics and equality initiative. They also discussed how technologies like Acrolinx are helping them create more inclusive technical documentation. 

Salesforce and Technical Documentation 

Salesforce has a clear vision of what language it wants its content and technical documentation to use: 

“Language matters. The technical language companies choose to use in codebases and technical content have the power to drive inclusion or reinforce harmful biases. Given the power of language, we believe companies have a responsibility to ensure the language they use is respectful, inclusive, and free of bias, and to consider how to operationalize this in their products.”

Salesforce wants to drive positive change in their products through the intentional use of more inclusive technical language and terminology in their documentation. In their post, Salesforce Updates Technical Language in Ongoing Effort to Address Implicit Bias, they outline some examples of exclusionary terms in technical language and how to address them — a great resource for other tech companies also looking to remove bias from their technical documentation and source code. 

Technology and Inclusive Technical Documentation

To meet their inclusive goals for documentation, Salesforce harnesses the power of technology to help make their technical writing more inclusive. Salesforce uses the Acrolinx AI-powered software platform to help create inclusive content at scale, by guiding technical writers to make informed language choices as they build content. 

“We’re leveraging Acrolinx to help scale internal awareness and language updates in our technical content. The tool checks technical content against our list of noninclusive terms, notifies users when a noninclusive term is used, then suggests an inclusive alternative. Ultimately, the tool allows us to easily fix existing content and keeps our writers from reproducing deprecated, harmful language on an ongoing basis.”

Salesforce recognizes the role technology can play in helping make the world a more inclusive place, so they likewise wanted to use technology to make their products more inclusive. Check out what else they had to say here: Salesforce Updates Technical Language in Ongoing Effort to Address Implicit Bias.

Salesforce’s journey doesn’t end here. As with all organizations, creating inclusive products is an ongoing process. But it’s great to see companies, like Salesforce, being transparent and open about their ongoing effort to address implicit bias in technical documentation and source code. And we hope that Salesforce’s progress will inspire other companies to consider how their own products, services, and workplace can use language to make their content more inclusive of all readers. 

How Acrolinx Can Help Your Enterprise

We’re all worthy of feeling included and valued, and that’s why inclusive language is now a core part of business communication. Whether you’re looking to establish a diversity, equity, and inclusion initiative at your company, or speak to a broader target audience, inclusive language aligns the impact of your words with your intentions. 

The Acrolinx software platform has preset guidelines that meet lots of content needs. And when it comes to Inclusive Language, we recommend that you use all four of our guideline categories: respectful language, gender-neutral pronouns, people-first language, and writing conventions. If you want to learn more about the importance of inclusive language, make sure to download our Inclusive Language guide.

The Acrolinx software platform provides feedback to content creators about the history and connotations of words, guiding and educating writers to create inclusive and accessible content. We’re on a mission to help global companies eradicate exclusionary language from their content. 

Want to learn more about how Acrolinx can help your organization build more inclusive content? Let’s talk.