MarketMuse is an AI-driven platform for building content strategies, informing content decisions and accelerating content creation. By analyzing massive amounts of Web content, the MarketMuse platform builds content outlines that show you exactly how to write to cover a topic comprehensively. Organizations use MarketMuse to save hours of research each day, dominate on search, and build thought leadership on topics core to the business.
Areas of Expertise
- Content planning — Create your content calendar with data and direction, instead of guessing what your audience will be interested in.
- Optimization — Improve existing content and get more ROI out of what you already have with a quantifiable content optimization process.
- Prioritization — Create content that surpasses what’s already out there. Know the resources needed to take on a certain topic and which content needs only a small edit vs content that needs to be totally rewritten.
Partnership with Acrolinx
MarketMuse has worked with Acrolinx to develop an integrated solution — the MarketMuse Add-on for Acrolinx. Now from within the Acrolinx Sidebar, users can score how well a piece of content will perform against 20 competitors and their content, and review related topics. Using the MarketMuse Add-on for Acrolinx, you can now use the power of AI to analyze thousands of related web pages to identify important sub-topics, questions to answer, and personas to address, so you can write content that not only follows corporate guidelines, but also ranks higher to drive traffic and revenue.
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