Content Built to Perform: How DAF Trucks Creates Consistent and Accessible After-Sales Information

The Problem
For thousands of DAF Trucks dealers and technicians around the world, the quality of repair jobs largely depends on the quality of repair and maintenance instructions created by DAF Trucks’ Technical Information, Training & Diagnostics department. In the past, it was challenging for the department’s many content creators to ensure consistency of terminology and tone of voice in their writing. DAF Trucks was looking for a platform to not only address terminology issues, but also to guide writers on optimizing the grammar and style of their content.

The Solution
The Acrolinx platform has helped the Technical Information, Training & Diagnostics department at DAF Trucks create content with consistent terminology and tone of voice, reducing the ambiguity of after-sales information and making the dealers’ and technicians’ work more efficient. Creating high-quality content in English has also lowered translation costs as well as legal risks.

The clearer the text is for a technician, the better he can understand what he has to do. Thus, he can do it faster and get things right from the beginning. If a technician fails to repair a truck properly the first time, the customer won’t buy another truck. On the other hand, if a technician knows exactly what to do, the costs for the customer will be lower.
Age Knossen, Head of Technical Information, Training, & Diagnostics, DAF Trucks

Read the full report

The Company

DAF Trucks N.V. is a technology company and the premier commercial vehicle manufacturer in Europe. DAF Trucks is a wholly owned subsidiary of PACCAR Inc., the worldwide quality leader in the design and manufacturing of premium light, medium, and heavy-duty commercial vehicles. PACCAR also designs and manufactures advanced diesel engines, provides financial services and information technology, and distributes truck parts related to its principal business.

DAF Trucks manufactures industry-leading trucks in world-class facilities in Eindhoven (the Netherlands), Westerlo (Belgium), Leyland (the United Kingdom), and Ponta Grossa (Brasil).

Facts and Figures
Total production 2016: 56,500 trucks
Total number of employees: approx. 9,770
Acrolinx users: approx. 70
Number of terms in Acrolinx: 8,000