Better, Faster, Cheaper: Rockwell Automation’s Quest for Content Success

Rockwell-Automation

The Problem
As a global provider of industrial equipment, Rockwell Automation produces technical and marketing content for customers all over the world. Unfortunately, translating all of its content into as many as 17 different languages was historically both time-consuming and expensive, costing the company millions of dollars each year. With budget pressures looming, Rockwell Automation had to find a more cost-effective way of creating high-quality content and streamlining the localization of that content. In addition, efforts to edit content manually were fragmented and could not support all teams.

The Solution
Rockwell Automation knew that the key to managing its translation costs was to improve the quality of its source content and to find a better way to manage its terminology. To make all of that happen in an easy and automated way, the company turned to Acrolinx’s content optimization platform.

Our writers like that the software integrates directly into the authoring tools that they’re already using. And the Marketing Communication and Technical Communication Managers like that it’s helping the writers become better and more consistent because they’re learning from the platform and constantly improving as a result. That means better content and faster, more cost-effective translations.

Kathleen Ruggeri – Manager of Information Architecture and Content Strategy for Technical Content in Global Sales and Marketing, Rockwell Automation

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The Company

Rockwell Automation, Inc. (NYSE: ROK), the world‘s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs approximately 22,000 people serving customers in more than 80 countries.

Facts and Figures

Number of users: 75
Content analyzed: 2 million words per month