4-5 March 2015, Wolkenburg, Cologne, Germany
Berlin, Germany, 6 February 2015: Acrolinx is honored to be presenting at the largest gathering of content marketing professionals in Europe. Now in its fifth successful year, the Content Marketing Conference (CMC) in Cologne, Germany has firmly established itself as Europe’s largest platform for content professionals drawing speakers from notable brands such as L’Oreal, Toyota and Lufthansa. At the conference, Acrolinx will be presenting about one of the biggest challenges facing content marketers today: content quality.
A recent article in eMarketer noted that the single most important and the most difficult tactic to execute for marketers was creating quality content. “Delivering great content has become a critical competitive advantage and organizations today depend on it to connect with customers, fuel their marketing and grow their business”, says Kumar Vora, Acrolinx CEO.“ Unfortunately, most organizations can’t keep up with the insatiable demand for great content and fail to achieve their content marketing goals”. According to 2015 research from the Content Marketing Institute, 54% of marketers identify “Creating engaging content” as their top challenge and 50% stated that “Creating content consistently” was their biggest issue.
Acrolinx will be showcasing how marketers are now turning to innovative new technologies to help create better content. Acrolinx will demonstrate how their content optimization platform can actually “read” a company’s content and analyze it for thousands of rules such as style, terminology, tone and grammar. Using artificial intelligence and linguistic processing, Acrolinx helps organizations harmonize and improve any type of corporate communications from marketing content, training, support and technical documentation. This new approach gives marketers the advantage to evaluate their content before it’s even published and create content that’s relevant, easy to understand, easier to find, and less expensive to translate.
Organizations interested in learning more about how Acrolinx is helping some of the world’s most recognized brands can visit them at www.acrolinx.com or.
Acrolinx technology helps the world’s best companies speak with one voice — with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at www.acrolinx.com.
Senior Marketing Manager
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