San Jose, Calif. — March 21, 2016 — At the third annual MarTech Conference in San Francisco, Acrolinx announced a new content optimization solution specifically designed for agile marketing teams.
Acrolinx software, which uses artificial intelligence to analyze and improve written content, such as websites, blog articles, and technical documentation, now includes three new features for marketing users:
- A Guidance Wizard that can “read” existing content from a wide range of marketing material and automatically create a unique language profile within the software. As marketing teams author new content, Acrolinx software compares it with desired corporate standards, and guides writers to make improvements.
- A fresh new user interface specifically designed for writers who are creating marketing content. The new UI includes a sidebar that integrates with leading authoring tools, such as Microsoft Word and Google Docs, so writers don’t have to change their workflows. The sidebar works as a “writing coach,” helping authors improve the quality and style of their content as they create it.
- Out-of-the-box rules and guidance specifically designed for marketing content. The Acrolinx Engine supports a wide range of language rule sets for different use cases, such as Simplified Technical English. The new marketing rule set evaluates content against hundreds of style rules unique to marketing content.
“Modern marketing teams need to produce massive amounts of content, but many struggle with scale and agility,” said Andrew Bredenkamp, Acrolinx Founder and CEO. “Our new offering helps them keep up with the insatiable demand for new content without sacrificing quality and hurting their brand.”
According to a new report from Forbes, called Publish or Perish, 93% of CMOs agree that their organizations must develop an efficient content publishing operation to execute their growth agenda.
“Marketers who do not optimize their publishing process are putting their growth plans at risk,” stated Stephen Diorio, author of the Forbes report and Director of the Brand Publishing Institute. “As marketers adopt more advanced and personalized marketing practices, the volume of marketing content and the complexity of managing it will continue to grow, outpacing the labor-intensive content production and management systems that prevail in most organizations.”
As part of this new launch, Acrolinx is also introducing a new corporate identity that aligns with their vision for serving enterprise customers. The new corporate identity embodies both the company’s passion for beautiful writing and the Acrolinx tagline “Speak With One Voice.”
The Acrolinx platform helps the world’s greatest brands create amazing content: on-brand, on-target, and at scale. Built on an advanced linguistic analytics engine, Acrolinx is the only software platform that can actually “read” your content and guide writers to make it better. That’s why companies like Adobe, Boeing, Google, and Philips use Acrolinx to create content that’s more engaging, enjoyable, and impactful. Learn more at acrolinx.com.