AI-powered content governance platform helps leading mobile network eliminate inconsistency and create strategy-aligned content at scale 

London – September 17, 2019 – Acrolinx, the company whose AI-powered SaaS platform is revolutionising strategy-aligned content creation, has won a contract to provide Three UK with its active content governance technology. From technical documentation to support and training materials, Acrolinx will help Three UK create better content faster, resulting in more consistent, engaging, and useful online service and support.

With many mobile networks offering similar handsets and mobile deals, customer service is often the game changer when people choose their network providers. An industry-wide strategy of prioritising customer service and experience is already paying dividends for many: according to Ofcom[1], more than eight in ten UK smartphone users (84%) are now satisfied with the overall network performance of their mobile provider, with satisfaction levels higher in urban areas.

Acrolinx technology will help Three UK maintain and grow its reputation for exceptional customer service. The platform will integrate directly into Three UK’s content process to capture the brand’s tone of voice, terminology, and other content guidelines. Based on these elements, it will offer guidance to content creators so their content stays aligned to Three UK’s business goals and audiences. Importantly, Acrolinx will give content contributors instant feedback about clarity, consistency, tone, and language as they create content. It will also provide a live view into valuable metrics about the content and its performance via an AI-powered analytics dashboard.

Tom Nash, Head of Digital Content at Three UK said: “Our goal is to become the UK’s best loved brand and making meaningful, frictionless connections with our customers is a huge part of that strategy. Acrolinx is a strategic investment for us, promising to help both our support and commercial content teams produce work that’s clear, consistent, and effective. With Acrolinx, our customer-facing staff will be able to reduce the number and length of customer calls, close tickets faster than before, and determine how well their content meets customer needs.”

Andrew Bredenkamp, founder and CEO of Acrolinx, added “Our platform will add visibility across the Three UK content machine, helping to identify issues, gaps, and challenges – and then eliminate them – creating a smooth, streamlined process. It promises to be a game changer for the company, as Three UK better connects with its customers at every stage of their journey.”

About Acrolinx:

Acrolinx is revolutionising strategy-aligned content creation. Our platform is helping large global brands, including IBM, Google, and Facebook, produce on-brand and on-target content, at enterprise scale. Acrolinx is a spin-off of Germany’s DFKI, one of the world’s leading research institutes in the field of Artificial Intelligence. Learn more at

Acrolinx UK press contact:

Susanna Collins
Mobile: +44 (0)7872 558593