Chief Content Officer at MarketProfs and author of Everybody Writes, a Wall Street Journal bestseller.
Your company’s tone of voice — how the character of your business comes through in the words you write — can make a lasting impression on anyone who reads your content. Whether it’s formal or casual, punchy or flowing, think of your tone of voice as part of your company’s DNA or fingerprint.
“Watch Your Tone! Why Your Company’s Tone of Voice Matters, and How to Get it Right” takes you step-by-step through the process of developing your tone of voice.