Creating Impactful Content for Enterprises — AI Writing Assistant, Content Governance, and Analytics

Acrolinx helps you meet complex content challenges at immense scale — across writers, languages, and cultures. Create impactful content while avoiding editorial bottlenecks, quality issues, and budget overruns.

Impactful content with AI content governance

Content powers your brand’s touchpoints. It’s the way you acquire and support customers, prove value, and create more meaningful connections. But does your content have the right impact? Is it doing its job? For most companies it’s hard to know.

Performance data only tells us so much. But what it doesn’t tell you is how well aligned it is to its audience. Is it clear and concise? Does it use the tone and language that your customers respond best to? And how would you know?

When the impact of your content is a mystery, it makes it harder to deliver a positive customer experience and generate the right results. Acrolinx improves the performance and impact of your content and shows you how to prove it. Let’s find out how!

First, we build an audience Target. Acrolinx reviews your business goals and best content to create a profile of all of the style guidelines that make it great. Once the Target is built, it’s time to align your content to it with enterprise authoring assistance. Writers need more than guidance on spelling and grammar. Enterprise authoring assistance provides guidance on how to align your content to your audience. Acrolinx gives actionable “click and replace” suggestions across several enterprise writing goals. So everything they create is clear, concise, inclusive, and on-brand.

With over 50 different integrations, we’re available right where your writers like to work. And for those businesses who have thousands of writers across the globe, automation and quality gates integrate well into your existing content production workflows to catch new issues as writers draft content — and block unapproved content from being published.

For existing published content, Acrolinx scans to identify quality issues and prioritizes them for improvement. As companies merge, rebrand, and release new solutions, Acrolinx can continually monitor existing content to keep it fresh and relevant.

But what about the issue of impact? How can you measure it? Acrolinx gives you the unique ability to correlate the measurable quality of your content with its performance. So you know where your content works — and where it doesn’t. And what you need to do to improve it! This special insight gives you the ability to govern your content across every department and silo. So you’re never in the dark about how your content is doing and you can maximize its value.

Quality content with lasting impact for every customer touch point. Now that’s the Acrolinx way.