We all know that drawing on emotion can be a powerful tool in making your message more effective and memorable.
In this webinar, we’ll talk about emotive writing, why it’s important, and how you can apply it.
- How emotion relates to content
- Writing with intention and mapping it to the right emotions
- Measuring the emotional impact of content
At the end, we’ll also touch on the next dimension of emotionally aware content and talk about our research into empathetic writing as a way to make your audience feel safe and understood.