We all know that drawing on emotion can be a powerful tool in making your message more effective and memorable.
In this webinar, we’ll talk about emotive writing, why it’s important, and how you can apply it.
- How emotion relates to content
- Writing with intention and mapping it to the right emotions
- Measuring the emotional impact of content
At the end, we’ll also touch on the next dimension of emotionally aware content and talk about our research into empathetic writing as a way to make your audience feel safe and understood.
Presented by
James Longbotham
Solutions Lead
Acrolinx
Rebekah Cramerus
Data Scientist
Acrolinx

James Longbotham
Solutions Lead
Acrolinx

Rebekah Cramerus
Data Scientist
Acrolinx