Content is one of the best business tools at your disposal. When used correctly, it can help you achieve an array of goals — from building brand awareness to generating leads and boosting revenue.
But creating a powerful content operation requires a mix of both art and science. To get the science part right, you need the data-driven insights that come from analytics.
This eBook helps you understand the data that matters most for content success.
We’ll show you:
- The four types of content metrics you should understand
- Why three give you insights after you’ve published your content (and why that’s limiting)
- How the fourth, more forward-looking, layer can set you up for success before your content’s finished
Download your copy today!