More than 80% of B2B buyers want content that shows you understand their business, their markets, their jobs, and their requirements. Yet many organizations still struggle to create contextually relevant experiences at scale.
In this webinar, Forrester Principal Analyst Kathleen Pierce will join Acrolinx to talk about how B2B trends are requiring more alignment and scale in the B2B content engine – and how organizations can leverage the right people, process, and technology to meet these needs.
You’ll learn:
- The top causes of content waste
- Where bottlenecks persist in the content creation process
- How businesses are scaling their B2B content engines