Inclusive Content Audit for Financial Services

Evaluating clarity and accessibility in financial services

How inclusive and clear is web content in the financial services industry? We set out to find out.

We analyzed the website content of leading international financial services companies, to understand the state of inclusivity and accessibility within the financial services industry.

Inclusive Language and clarity are vital components of all forms of content — but they’re especially important when it comes to website content. When prospects and customers visit your website they want to feel welcome and easily find the information they need. And if they can’t, it’s going to negatively impact their customer experience.

Report takeaways

How 28 leading financial services companies lead in inclusive and clear website content

• Evaluation of clarity, accessibility, and inclusivity in website content.
• Ranking methodology based on language, readability, and tone.
• Key top-performing companies and areas where they excel.

Which industry has the most Inclusive and clear content?

• Cross-industry comparison of inclusivity and clarity benchmarks.
• How financial services compare to tech, healthcare, and retail industries.
• Examples of best practices from industries excelling in inclusive content.

Which inclusivity issues are the most common in the financial services industry?

• Frequent use of complex or exclusionary language.
• Lack of accessibility features, such as alt text, captions, and clear navigation.
• Inconsistencies in tone, representation, and audience engagement.

Download our report today to gain insights into the state of inclusivity and clarity in the financial services industry!