eBooks

Watch Your Tone! Second Edition

The Ultimate Guide to Developing Your Company’s Tone of Voice

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Welcome to the Second Edition of Watch Your Tone! 

Tone of voice is how you sound when you talk. When used in a business context, tone of voice helps customers understand and connect with your brand. And every content touchpoint is another chance to show your core values, brand personality, and the value you can give your customers.

In this new, updated edition, you’ll learn:

  • How to identify your brand values and translate them into tone.
  • A step-by-step process to develop your tone of voice, including emotional and inclusive language.
  • Why technology is the best way to apply the right tone to all your content. 

This eBook is filled with examples, advice from experts, and useful processes to follow. Get your copy of this new edition today!

The Acrolinx Team

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