What’s your content worth?

Understanding the value of enterprise content is crucial to prove content ROI (Return on Investment). Content plays a vital role in driving business success, and its value can be measured through a range of metrics that ultimately, reflect the quality of the customer experience with content.

The content that a business creates and distributes represents the organization’s brand and message, and as such, it is critical to ensure that it aligns with the business goals and objectives. Without first understanding the value of enterprise content, it can be difficult to justify the investment in content governance technology, content centers of excellence, or any other content-focused initiative.

But by analyzing and measuring the impact of content across the customer journey, businesses can gain insights into what content works and what doesn’t, and use this information to create more impactful and effective content. Our infographic brings you that data you need to maximize your content ROI with Acrolinx.