In the past, Wilo was managing terminology in a separate system, which made it difficult for content creators to stay on top of things. To ensure that published content is consistent and contains no deprecated terms, the marketing team had to check and edit all the content manually. This was not only time-consuming, but also left room for brand-damaging mistakes.
To create content that meets the quality expectations of a premium brand, Wilo introduced the Acrolinx platform in 2012.The software flags deprecated terms and other issues, making it easier for content creators to detect and correct them immediately. Regularly exporting terminology resources in SDL MultiTerm has also ensured the quality of translations. Overall, Acrolinx has helped Wilo improve the customer experience with standardized content while allowing the Group Marketing team to stay focused on strategic goals.