The best content aligns across the entire customer experience
You invest in (and maintain) millions of pages of content to support digital touchpoints with your customers. But how do you know your investment is paying off, especially over the long term?
Your content at each touchpoint can really set your brand apart. But first, you need to make sure it's built to deliver the right results — primed for impact from the moment you create it.
What's content?
Content can be many things. It could be a product's UI, a single webpage, a complex product description, or a 50 page white paper. But content can also be the script used to power online bots, voice assistants, and AI-powered kiosks.
Impactful content is:
- Findable
- Scannable
- Clear and easy to read
- Consistent
- Correct for spelling and grammar
- Inclusive
- Distinct in tone
- Emotionally appealing
Acrolinx helps you infuse these qualities into all your digital touchpoints. So they’re ready to power outstanding customer experiences, and guarantee the best return on your content investments.
Know your content’s value
Content powers your customer experience and creates connections where people can’t. That makes it a major asset to your enterprise. But measuring the business value of every content touchpoint is a real challenge.
Acrolinx has already helped some of the world’s greatest brands understand the quality, cost, and value of their content. And with that information, these companies maximized their biggest asset — creating amazing content with powerful results.
Understand the quality, cost, and value of your content
Content is a critical business asset. Make it count! Learn how to improve the value of your enterprise content. We’ll show you how better content fuels better business results.
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