Content Governance: What You Say, and How You Say It Matters

On-demand

During the process of content creation, writers often influence what you say and how you say it. Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion.

Join Paul Bongers, VP of Strategy at Acrolinx, to uncover a more deliberate way of creating content that brings science to the art form. You’ll learn how to:

• Impact conversions at the moment of content creation
• Scale your communication guidelines across the business
• Measure the impact of better content