How Siemens Healthineers is Improving Content Impact

On-demand

With 270 writers producing content and localizing into 35 languages, leading medical technology company Siemens Healthineers noticed inconsistencies in the use of branding and product names across their global teams.

Join Dr. Brigitte Herrmann (Sr. Localization Manager at Siemens Healthineers) in conversation with Chris Carroll (Director of Product Marketing at Acrolinx) as they explore,

• How Siemens Healthineers overcame complications when creating content across globally distributed teams with the help of Acrolinx’s content impact solution
• Which steps Siemens Healthineers took to improve content creation and review processes and how they measured success
• What’s on the horizon for Siemens Healthineers, from automation to inclusive language