It seems like everywhere you look, there are facts and stats floating around about content marketing. Some of them are quite interesting; others seem to mostly be noise. In this blog post, we’ve compiled some of our favorite content marketing stats into a single list. It’s certainly not comprehensive — if there are other great stats that you’ve seen we’d love to hear about them — but it does give you a good sense of some of the scope and scale of content marketing. So, without further ado, here are the 23 stats…

To Start Off, Some General Trends

  • 78% of CMOs think custom content is the future of marketing (Demand Metric) [bctt tweet=” 78% of CMOs think custom content is the future of marketing”]
  • 75% to 80% of companies have an active content marketing initiative (Aberdeen Group)
  • 88% of marketers see customer relationships/loyalty and/or engagement as their top content marketing goals in 2015. (AdWeek)
  • On average, prospects receive 10 marketing touches through the course of a successful buyer’s journey. (Aberdeen Group)

All of that Suggests the Need for a Good Content Strategy and for Good Content, Yet That’s Not Always What You Get

  • Only 35% of B2B content marketers have a documented content strategy (CMI/MarketingProfs)
  • 77% of business buyers prefer different content at various stages of the product research process (Pardot/Salesforce)
  • 57% of marketers think that style and tone are either important or very important when it comes to content effectiveness (Acrolinx)
  • 92% of marketers indicate producing high-quality content as valuable or very valuable, but only 54% rated their level of execution as effective or very effective (Aberdeen Group)

Social Media Has a Huge Role to Play in Supporting Content Marketing

  • 82% of consumers trust a company more when the CEO/leadership team are active social media users (TopRank)
  • 43% of content marketers say social media is a top contributor to marketing success (Gartner)
  • There will be an estimated 2.13 billion social network users around the globe by 2016. (Statista)

It’s All About Getting Results (And Some Ideas How To)

  • 57% of marketers have acquired a new customer from their blog posts (Sekari)
  • Content marketing generates three times as many leads, per dollar spent, as traditional marketing tactics (Demand Metric)
  • 69% of marketers are using pageviews/unique visitors to measure the success of their content, while less than half are examining the time the user actually spends on the site. (Contently)
  • Less than 20% of a company’s website content drives 90% of its traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. (InboundWriter)
  • Inbound marketing delivers 54% more leads than traditional outbound marketing (com)
  • 17 percent of pageviews last less than 4 seconds, and a mere 4 percent of pageviews hold a reader’s attention for 10 minutes or more. (Statistic Brain)
  • Approximately 60 to 70 percent of B2B content that is created is never used because the topic is irrelevant to the target audience. (Inbound Writer)
  • Companies with an active blog generate 67 percent more leads per month (Source)
  • Customer testimonials have the highest effectiveness for content marketers at 89% (com)
  • Images result in a 98% higher comment rate on LinkedIn (Quick Sprout)

What other stats have you seen that you like? Share them with the Acrolinx community by leaving a comment below.