Today, Volker is joined by Dominic McAleenan, Strategic Product Manager for Product Information at Ericsson. They dive into the importance of consistency when it comes to delivering a unified product experience for customers. 

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According to Dominic, “The importance of terminology is definitely something that’s on the rise […] What we develop, what we sell, what we deliver, and what we maintain is the same thing. But sometimes it can have four different names.” He stresses that building a uniform experience requires automation, innovation, quality, and consistency to keep things aligned. 

Hear more on his perspective here:


Or watch the full interview:

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Until next time…