Today, Volker is joined by Dominic McAleenan, Strategic Product Manager for Product Information at Ericsson. They dive into the importance of consistency when it comes to delivering a unified product experience for customers.
According to Dominic, “The importance of terminology is definitely something that’s on the rise […] What we develop, what we sell, what we deliver, and what we maintain is the same thing. But sometimes it can have four different names.” He stresses that building a uniform experience requires automation, innovation, quality, and consistency to keep things aligned.
Hear more on his perspective here:
Or watch the full interview:
Until next time…