Creating the “Unified Product Experience” — How Ericsson Uses Automation, Innovation, Content Quality, and Consistency to Align their Business

Today, Volker is joined by Dominic McAleenan, Strategic Product Manager for Product Information at Ericsson. They dive into the importance of consistency when it comes to delivering a unified product experience for customers. 

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According to Dominic, “The importance of terminology is definitely something that’s on the rise […] What we develop, what we sell, what we deliver, and what we maintain is the same thing. But sometimes it can have four different names.” He stresses that building a uniform experience requires automation, innovation, quality, and consistency to keep things aligned. 

Hear more on his perspective here:

Or watch the full interview:

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Until next time…