Welcome back to Content Insiders! This week, our guest is Sara Gilbertson Ley, Customer Service Manager for Connected, Knowledge, and Product Support at Sub-Zero. 

Volker and Sara discuss how Sub-Zero differentiates, keeps, and wins customers through the content they create. 

In the interview, Sara shares important insights about how Sub-Zero has been able to directly correlate product satisfaction with content quality. She also cites the importance of having a centralized content core to help with content governance and to affirm content’s value to her organization. It’s a great conversation you won’t want to miss!

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