Financial Content Analytics: Measuring Impact and Marketing Success

For this latest edition of the Global Content Impact Analysis — Financial Services Edition, we used our content governance platform to analyze the quality and consistency of online content from 33 different global banks and insurance companies.

We analyzed over 5.2 million words, more than 600,000 sentences, and 5,225 individual web pages from these companies as part of our research. The results will surprise you.

The Content Impact Score of financial services companies

Financial Services companies rely on high-quality, clear, and engaging content to build trust. The Content Impact Score measures how well their content performs in terms of readability, consistency, and effectiveness, helping brands refine their content strategies.

How financial services companies compare to other industries

When it comes to content quality, financial services companies face unique challenges compared to other industries. While they prioritize compliance and accuracy, they often lag in engagement and accessibility, highlighting the need for improved clarity and consistency.

The importance of consistency in content

Inconsistent content can confuse customers and weaken brand credibility. Maintaining consistency in tone, terminology, and formatting ensures a seamless experience, enhancing customer engagement, trust, and brand perception across all communication channels.

Why content quality matters in financial services

In the highly regulated world of finance, content isn’t just about engagement — it’s about trust, accuracy, and compliance. A strong digital content strategy in financial services ensures that every piece of communication, from marketing materials to customer disclosures, is clear, consistent, and aligned with industry regulations. Without content governance in finance, inaccuracies and inconsistencies lead to customer confusion, regulatory scrutiny, and even reputational damage. That’s why leading institutions are prioritizing financial content marketing strategies that enhance credibility, maintain compliance, and strengthen customer relationships in an increasingly digital landscape.

Content quality and consistency play a crucial role in shaping the digital customer journey. And can have a massive impact on business performance. Take a look at the results for yourself.