As a global provider of industrial equipment, Rockwell Automation produces technical and marketing content for customers all over the world. Unfortunately, translating all of its content into as many as 17 different languages was historically both time-consuming and expensive, costing the company millions of dollars each year. With budget pressures looming, Rockwell Automation had to find a more cost-effective way of creating high-quality content and streamlining the localization of that content. In addition, efforts to edit content manually were fragmented and could not support all teams.
Rockwell Automation knew that the key to managing its translation costs was to improve the quality of its source content and to find a better way to manage its terminology. To make all of that happen in an easy and automated way, the company turned to Acrolinx’s content optimization platform.