Where Does Customer Experience Begin?

An integrative approach to content metrics in the role of content creation.

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Where does customer experience begin at your organization? Here’s a hint. It’s with your content. 

But bad content ruins customer experiences every day. So it’s vital that your content creators understand the value and impact their content has for people. 

In our latest guide, we’ll show you why content creators need access to content demand and consumption metrics early in the content creation process. You’ll learn:

  • The importance of data to content creation
  • Why holistically created content leads to a better customer experience
  • A 4-step process for building content that supports the right customer journey

Download our free guide to learn more.  

Cynthia Spiers

leads the content, digital, and product marketing team at Acrolinx. She brings more than two decades of marketing leadership to her role as Vice President, Content & Product Marketing. A lover of writing and all things content, Cynthia holds a BA from Connecticut College. She’s also a mom to three daughters and two adorable dogs.

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