Guides

Writing with Feeling: A Guide to Emotive Language for More Effective Content

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Content that uses emotive language performs nearly twice as well as purely factual content. And when brands use emotional appeal to create a connection with customers, it separates them from their competitors and fosters greater brand loyalty. 

In our new guide, we explore how to build a connection with your audience and motivate action using emotive content. 

You’ll learn:

  • How emotive language influences consumers
  • Why emotions matter and how they’re related to each other
  • Four steps to create a connection that motivates action

Don’t miss this free guide on how to write with feeling!

Download now

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