How to Build More Convertible Content

On-demand

64% of marketing leaders “strongly agree” that data-driven marketing is crucial (source: invesp). There’s an endless amount of data available to marketers, but how do you transform those insights into building a better conversion strategy?

Join Paul Bongers (VP of Strategy), Cynthia Spiers (VP of Content and Product Marketing), and moderator Elizabeth Roscoe (Senior Commissioning and Production Editor) as they uncover a more deliberate way of creating content that brings science to the art form. You’ll learn how to:

• Impact conversions at the moment of content creation
• Scale your communication guidelines across the business
• Measure the impact of better content