Add some velocity to your content creation process

We’ve all created a piece of content that doesn’t see the light of day for what feels like an eternity. Lengthy, inefficient, and ineffective review cycles are the enemy of productivity. And worse than that, it has a negative effect on your bottom line. 

Slow and repetitive content workflows commit the content sin of sloth. What does that mean? Well, the content sin of sloth manifests itself in extended time-to-publish, complacent editorial management that results in risky content, repetitive cycles, and expensive content production.

So how can you create content faster?

Even if you aren’t a lazy or slow content creator, you’re at the behest of the editorial process. That’s why an editorial management system poises your enterprise for content success. How, you ask? It simplifies the editorial process by assisting writers in real-time, reducing the number of iterations needed, and speeding up content production with automation.

After all, who wants an inefficient editorial process that costs time and money? The best part of an editorial management system is that it enables your writers to create more content in less time.

Let’s look at how to add some velocity and pace to your creation process — and how Acrolinx helps.

The cost of being slow

Maybe part of you thinks “So what if we don’t have the quickest content creation? I still publish content!” It’s time to paint a picture of what happens if your sloth tendencies take control. 

You write a piece of technical documentation about a recent product update. It takes you a few hours. From there you share it with a colleague and some subject matter experts (SMEs). One of the SMEs responds quickly with feedback, but your colleague and the other SME take several days. But it gets worse. The SMEs offer contrasting feedback on the product terminology used and your colleague suggests a lot of stylistic changes. To get some clarity you then share the documentation with the head of product and your supervisor. Again, a few days pass before they get back to you. And when they do there are so many edits and suggestions you have to spend a couple of hours reworking the piece, just to reshare the documentation with them again to get publishing approval.

This isn’t just something found in the technical writing sphere. We could go on with examples of the same thing happening in marketing, support, and knowledge teams, but you get the gist. Content sloth leads to inefficiency and increased risk. Which costs you time, money, and ultimately customers. 

Say hello to a more efficient process

It’s easy to talk about how problematic sloth can be when it comes to slowing time-to-publication. But what can you do to improve your editorial process so you can create content faster? Start by following these steps:

  • Define your current content guidelines.
  • Conduct a content audit.
  • Establish a process going forward.
  • Prioritize editorial management and content governance. 

By following this checklist, you’re laying the foundation for an efficient, cost-effective editorial process. One that says goodbye to sloth, complacency, and laziness. And instead welcomes quick time-to-publication and strategy-aligned content. That’s why your enterprise needs Acrolinx.

Want to learn more about why sloth is preventing you from publishing high-quality content quicker? Download our guide.

Acrolinx = faster content creation

To put it in one sentence, Acrolinx achieves editorial efficiency while managing risk at enterprise scale. That means you’re able to create more content, quicker. All while keeping your content aligned with your style and compliance guidelines – no matter who creates it or where it originates.

If you’re tired of slow content creation, let’s talk to add some velocity to your process.

Editorial Sloth The 7 Deadly Content Sins Series

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