Think about this: There are roughly 3.4 billion people worldwide searching for information among 1.7 billion commercial websites. And all of those digital experiences are powered by content. Which makes that content a major business asset.
Your content speaks on behalf of your brand, and it guides your customers through their journey with your company. So it holds a lot of value. And just like anything of value, content needs care — to keep it in good shape and performing well.
We’ll show you:
- Why the value of your enterprise content is undisputed
- How to build a business case for content investment
- How better quality content can lead to better results
Presented by
Shane Cumming
Chief Revenue Officer
Acrolinx
Scott Abel
President
The Content Wrangler