Case Studies


Quality Matters: How Lenovo Turned a Team of Chinese Writers Into Ace Content Creators

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The Problem
Two years after acquiring IBM’s Personal Computing Division, computer technology giant Lenovo launched a new global content team based in China. With a relentless publishing schedule to meet, industry-leading quality standards for product content to maintain, and translation requirements in up to 31 languages, the company needed to find a way to enable its new team of non-native English speaking writers to create amazing content at scale.

The Solution
By adopting Acrolinx, Lenovo gave its team of Chinese writers the platform they needed to become better English language writers. Soon they were consistently producing high-quality content and saving Lenovo lots of money in the process.

We completely transformed our content operations with Acrolinx. Not only were we able to exceed our ROI projections, we proved that you can scale content production without having to sacrifice quality. The cost-savings we’re getting from translation is just the icing on the cake. – Keith Vicek, Senior Software Engineer/Worldwide Information Development Strategy, Lenovo

The Company
Lenovo is a $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Its portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Moto brand), tablets and apps.

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