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February 2, 2022

Where Marketing and Data Meet – KNN Ep. 84

Hello marketing, meet data! Check out what Acrolinx CMO, Christopher P Willis, had to say about how algorithms have changed the marketing industry — and how software can improve content quality and impact.

January 27, 2022

The Virtual CMO Podcast: The Role of Diversity, Equity, and Inclusion in Communications

In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results.

January 12, 2022

Value Inspiration Podcast: #197 – Volker Smid, CEO of Acrolinx on surviving a global crisis and coming out stronger

How to embrace uncertainty and fear when adversity hits – and the power of trust in each other to overcome the biggest challenges. This podcast interview focuses on product innovation that has the power to build the best content, connect people across the world and create happy customers – but also about what it takes to grow a global SaaS business in periods of severe change. My guest is Volker Smid, CEO of Acrolinx.

December 10, 2021

Marketing B2B Technology Podcast: Interview with Chris Willis

In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters.

December 3, 2021

Branding, Marketing, Support, Content Governance And How Artificial Intelligence Can Help. Also, How It Cannot | Redefining Society With Christopher Willis

Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge. When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI? Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.

December 3, 2021

Forget Customers. Focus on Value. Notes From the UNMUTE 2021 Stage FT. Chris Willis

It’s a provocative statement, but great content marketing shouldn’t be built to sell your product. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. At UNMUTE 2021, Chris Willis, CMO of Acrolinx takes us through what makes content stand out and how great content can open doors for you and make you and your company successful.

November 8, 2021

Content Governance: This ain’t no democracy! with Chris Willis

This week our heroes talk with content governance expert Chris Willis, CMO @ Acrolinx. Chris offers some tips on how to keep your brand’s tone and voice consistent throughout the product lifecycle.

November 2, 2021

Leverage Expansion Marketing for Greater Sales

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.

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