Media coverage

If an organisation is to fully control its own content, a good content governance strategy is vital for reputation management. To reap the benefits of an enabling, rather than restrictive, content governance strategy, it’s important to move from a passive to an active approach.

Acrolinx CMO Chris Willis offers three tech tips for content marketers in 2020.

Over the last few years, we’ve seen the channels and tools marketers use evolve significantly. So what’s coming down the line? What does 2020, and the next decade, have in store for us? And how can marketers evolve their strategies to keep up with the changes?

The marrying of technology and marketing isn’t always easy – but it’s now necessary for brands who want to keep up with their competitors. So, how do marketers make the best use of tech and avoid brand-damaging failures?

Let’s face it, most marketers use clichés on a regular basis. And while there’s nothing really wrong with these words, they start to lose their value when people use them too much. Acrolinx CMO Chris Willis explains why it’s important to avoid clichés when you write, and offers suggestions on how to do it.

Technical skills are now crucial for marketing teams. From database querying, front-end development, automation, modeling, and testing, there are a number of beneficial skills that techies bring to a marketing team in a tech-powered world. Read on to see what skills your team should have.

There are a number of new up-and-coming AI tools you can consider, depending on your company’s needs. The folks at Digital Marketing Stream weigh in with their top picks, including Acrolinx.

Content can be used for both good and evil; learn from these nightmarish horror stories.