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July 18, 2020

Making Your Website Smarter: How to Power Your SEO with AI

In this contributed article, IT and digital marketing specialist Natash Lane, believes that when your industry basically revolves around keeping up with one of the most advanced companies, which also happens to be at the forefront of the AI field (Google), you need all the allies you can muster. This is why the SEO industry has always been among the first to adopt new technologies and practices. AI is not an exception.

June 4, 2020

The Top 10 Tools for Content Marketing Strategy in 2020

There are a lot of great tools for content marketing that companies of varying sizes can use to not only create quality content but share it, analyze it, and ultimately optimize it. Not sure where to start in optimizing your content marketing strategy in 2020? Take a look at these top content marketing tools.

June 3, 2020

Three overhauls online CX strategy with Yext Answers

Mobile phone network Three is working hard to provide a more seamless approach to customer queries. Those efforts include Acrolinx, which integrates directly into Three UK’s content process to capture the brand’s tone of voice, terminology and other content guidelines.

March 23, 2020

Building a content strategy with bite – how to navigate the issues and reap the rewards

Content has become an important tool for differentiating yourself from your competitors. Read on to understand how the most savvy organisations are adopting agile content development practices and embracing technology — helping them to build cohesive and workable content strategies, which really deliver.

February 24, 2020

Content marketers need seats at the M&A table

The outcomes of mergers and acquisitions go beyond the obvious financial ones. Company cultures, employees, and reputations are forced to adapt, and brand identities evolve. This article provides advice on how to create content marketing strategies that protect brand values while bringing together disparate parts of an M&A puzzle.

February 24, 2020

What content trends will dominate in 2020?

We’re headed toward a bright future of more useful, helpful, technically-powered content that aligns with user habits, searches, and preferences. Check out 2020’s content marketing trends and how to evolve marketing strategies accordingly.

February 12, 2020

3 Top Marketing Trends That Will Dominate The Legal Sector This Year

For the legal sector, content marketing isn’t straightforward – and being one step ahead of the competition is a must. Check out the key trends coming down the road and explore how marketers in this sector can optimize their strategies to take advantage of them.

February 5, 2020

With great analytics, comes great content

Content can make or break a brand. But, it’s the analytics behind the content that can be the difference between a piece of content that performs well, and one that disappears without a trace or does real damage.

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