Media coverage

Discover why Acrolinx is a top AI tool for planning your next content strategy.

How does a large organization with thousands of products, distributed locations, hundreds of content authors and different language requirements ensure proper message, voice, tone, brand and style guide compliance for thousands of different content pieces? In this interview, we ask these questions and more to content strategy expert and Acrolinx CMO Christopher Willis.

Exclusive Interview by CMS-CONNECTED with Andrew Bredenkamp, Founder and CEO from Acrolinx.

If you’re serious about brand strategy, you’re trying to build a truly valuable brand. That’s why it’s a shame most enterprise marketers leave out a key component of any brand strategy.

Artificial intelligence (AI) is fast changing the content marketing playbook for B2B organizations. How? It’s able to solve, at scale, some of the top challenges B2B content marketers face.

Cynthia Spiers, who heads up content and digital at Acrolinx, relies on human content creators, but then everything is put through the company’s content optimization platform. “Powered by artificial intelligence, it ensures the content we produce is aligned to our content strategy.”

Artificial intelligence is at work all around us. And this “science of making machines smart” is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. If you take away only one thing from this post, let it be: “Try it!” If you take away two things, let the second be “Don’t wait!”

If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions.
AI can also make your content marketing better.