Media coverage

Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.

Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.

BizClik caught up with Content Specialist at Acrolinx, Kiana Minkie, who gave us a fascinating glimpse into the organisation’s content improvement technology, which is already radically transforming some of the major players in the enterprise world.

In this episode, Frank and Andy speak to Christopher P. Willis about Using AI to Create a Better User Experience with Better Content. Certainly, if you have ever you read instructions or product documentation that left you annoyed and confused, then you can appreciate the work Acrolinx does.

Learn more from CMSWire about the use case for AI in marketing, including analyzing and editing content for grammar, sentiment, tone and style.

Paula Goldman, Chief Ethical and Humane Use Officer at Salesforce, wrote an article for the World Economic Forum about the technological lessons learned during the global pandemic. Learn more about how Acrolinx is helping drive inclusion in technical content.

Over the past six months, Salesforce has been identifying and replacing certain technical terms across its products as part of a strategy to make its technology more inclusive. Learn more about the role Acrolinx has to play in Salesforce’s article.

In 2020, Avaloq’s Language Services team implemented the Acrolinx content governance platform. Not only was it by far the biggest project in Language Services’ history, but it’s an example of Avaloq’s commitment to technological innovation in the area of language too. Read all about the project in the prestigious ITI Bulletin, published by the UK’s Institute of Translation and Interpreting.