Media coverage

Managing and mitigating the risks of generative AI, while also providing opportunities. That’s what Acrolinx CEO Volker Smid told Scripps News is needed for the industry, after the White House meeting on AI. With a focus on content governance, they are goals we strive towards everyday – making better content, faster, and now – safer. Check out Volker’s interview for more.

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses. Learn why Acrolinx is one of the best AI marketing tools that you should be using today!

With AI technology becoming more accessible and advanced, AI content creation tools are gaining popularity in eCommerce. Looking for AI content creation tools to aid the content strategy of your eCommerce business? We have you covered. In the following sections, we’ll take you through the features of some of the best AI content creation tools in the market today.

Artificial Intelligence (AI) has been the talk of the town for a while now, with AI-powered tools and applications making an impact in various industries, including digital marketing. From personalized content creation to chatbots and predictive analytics, AI is transforming digital marketing, helping marketers to automate tasks, personalize content, and deliver a better user experience. In this article, we’ll take a closer look at some of the top AI tools, including ChatGPT, and explore how they can help you enhance your digital marketing strategy.

Avalara has grown quickly from its beginnings in 2004, to today’s leader in cloud-based tax compliance offerings. One of the reasons for that growth is their corporate culture, with a clear vision from the executives for moving projects forward. The company focuses on identifying applicable tax rates, filing tax returns, and managing compliance documents, among other services.

A good content strategy requires a comprehensive understanding of how audiences consume your content, what’s working, and which activities you should focus on next. An effective marketer will always seek data on how each piece of content performed. What percentage of people saw it? It was liked? Shared it? However, not all metrics are equally useful.

CMSWire Reporter Jennifer Torres chats with Acrolinx Chief Marketing Officer Chris Willis on this edition of CMO Circle. Willis is a recognized thought leader and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves. CMSWire caught up with Willis for a five-question Q&A on his role as CMO in our latest edition of the CMSWire CMO Circle series.

Christopher Willis, CMO of Acrolinx, on how he manages his expanded role. When Christopher Willis started as chief marketing officer at Acrolinx in 2017, his mandate was to help the Berlin-based content software company grow beyond its European footprint. Five and a half years later, Acrolinx has a strong customer base in the U.S.—thanks in part to Willis adding the role of chief pipeline officer in 2020.