Leverage Expansion Marketing for Greater Sales

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.

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The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.

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How will AI change Content Creation for Businesses?

Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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Cloud Control: Five Translators Explain How Language Technology Is Helping Bring Consistency To Their Company’s Communications

In 2020, Avaloq’s Language Services team implemented the Acrolinx content governance platform. Not only was it by far the biggest project in Language Services’ history, but it’s an example of Avaloq’s commitment to technological innovation in the area of language too. Read all about the project in the prestigious ITI Bulletin, published by the UK’s Institute of Translation and Interpreting.

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Cloud Control: Five Translators Explain How Language Technology Is Helping Bring Consistency To Their Company’s Communications

In 2020, Avaloq’s Language Services team implemented the Acrolinx content governance platform. Not only was it by far the biggest project in Language Services’ history, but it’s an example of Avaloq’s commitment to technological innovation in the area of language too. Read all about the project in the prestigious ITI Bulletin, published by the UK’s Institute of Translation and Interpreting.

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How New Technology Has Improved Training and Development

“The digitalization of learning content is often overlooked or underestimated. We created a digital learning strategy to create and transform content so that it maximizes its impact, enables better decision-making and delivers a better user experience.” Learn more from Greisy Flores about how Acrolinx is helping improve digital dexterity at Nestlé.

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2021 OnCon Icon Awards

We’re thrilled to have won the Top 25 Marketing Vendor Award at OnConferences 2021 Icon Awards! Check out the full list of winners.

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Making Your Website Smarter: How to Power Your SEO with AI

In this contributed article, IT and digital marketing specialist Natash Lane, believes that when your industry basically revolves around keeping up with one of the most advanced companies, which also happens to be at the forefront of the AI field (Google), you need all the allies you can muster. This is why the SEO industry has always been among the first to adopt new technologies and practices. AI is not an exception.

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The Top 10 Tools for Content Marketing Strategy in 2020

There are a lot of great tools for content marketing that companies of varying sizes can use to not only create quality content but share it, analyze it, and ultimately optimize it. Not sure where to start in optimizing your content marketing strategy in 2020? Take a look at these top content marketing tools.

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Three overhauls online CX strategy with Yext Answers

Mobile phone network Three is working hard to provide a more seamless approach to customer queries. Those efforts include Acrolinx, which integrates directly into Three UK’s content process to capture the brand’s tone of voice, terminology and other content guidelines.

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Content marketers need seats at the M&A table

The outcomes of mergers and acquisitions go beyond the obvious financial ones. Company cultures, employees, and reputations are forced to adapt, and brand identities evolve. This article provides advice on how to create content marketing strategies that protect brand values while bringing together disparate parts of an M&A puzzle.

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What content trends will dominate in 2020?

We’re headed toward a bright future of more useful, helpful, technically-powered content that aligns with user habits, searches, and preferences. Check out 2020’s content marketing trends and how to evolve marketing strategies accordingly.

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With great analytics, comes great content

Content can make or break a brand. But, it’s the analytics behind the content that can be the difference between a piece of content that performs well, and one that disappears without a trace or does real damage.

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10 Of The Best Content Marketing Platforms For 2020

When it comes to CMPs, there are plenty of options. But choosing the right one will profoundly influence the efficiency of your organization and the satisfaction of your team. Here’s a list of ten of the best content marketing platforms for 2020.

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7 Ways AI Marketing Can be a Game Changer for Businesses in 2020

Artificial Intelligence (AI) in marketing is at the center of exciting possibilities. Over the next decade, AI-powered marketing tools will
drive innovation in communicating to your potential users and convert prospects. This article highlights seven popular ways AI marketing can augment your business in 2020.

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Leverage Expansion Marketing for Greater Sales

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.

LISTEN NOW

The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.

LISTEN NOW

How will AI change Content Creation for Businesses?

Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.

LISTEN NOW

How Can Brand Unleash the Power of CX

In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.

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Content Strategies for Large & Complex Organizations

How does a large organization with thousands of products, distributed locations, hundreds of content authors and different language requirements ensure proper message, voice, tone, brand and style guide compliance for thousands of different content pieces? In this interview, we ask these questions and more to content strategy expert and Acrolinx CMO Christopher Willis.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

READ MORE

Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

READ MORE

Content Science Announces Partnership With Acrolinx

Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”

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Acrolinx Receives KCS Aligned Certification

Acrolinx today announced its AI-powered content governance platform has received the Knowledge Centered Service (KCSsm) Aligned designation from the KCS Academy of the Consortium for Service Innovation. In addition, Acrolinx now has a KCS V6 Certified practitioner focused solely on the company’s KCS solution.

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