10 Elementary AI Tools for Efficient Brand Management

Brand managers play a critical role in establishing and nurturing a strong brand identity for a business. With the advent of artificial intelligence (AI) technologies, brand managers now have access to powerful tools that can streamline their operations, enhance productivity, and drive better results. In this post, we will explore some essential AI tools that brand managers can leverage to run their operations efficiently and effectively.

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GenAI is making an impressive impact on the customer life cycle

GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers. This article features case studies showing how GenAI is changing the buyer’s life cycle, both customer facing and behind the scenes.

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Extending Product Roadmaps with Generative AI: Acrolinx CEO Volker Smid (Part 6)

Acrolinx CEO, Volker Smid, is interviewed by the One by One million blog in a series of installments. In this sixth and final part of the conversation, Volker discusses creating AI-optimized cloud environments, the effect generative AI has had on entrepreneurship, and some ideas on how to transform the content environment. Volker also gave some commentary on how generative AI models can help legal work and how that may shake up the industry.

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AI Time Journal’s AI Trends 2023

The eBook collects insights and commentary from top industry experts who took part in our surveys and interviews. The eBook covers a wide range of topics, including: The pervasive influence of ChatGPT across diverse industries and its implications for various professional roles. Ethical Considerations in AI Development and Deployment
AI applications in healthcare, finance, transportation, and other industries. The Impact of AI on the Future of Work. The role of AI in addressing global challenges, including climate change

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Check Out These Top AI Tools for Businesses

AI has the potential to revolutionize your operations. You’re probably already familiar with ChatGPT. However, many other AI social media tools can help you optimize your business operations, streamline processes, create better content, and drive growth. From customer-led marketing platforms to optimization tools, this blog will explore the best AI solutions available. So, without further ado, here are the top AI social media tools for businesses beyond ChatGPT.

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The Power of Generative AI in the Buyer’s Journey

Generative AI (GenAI) can be a powerful tool for brands at every stage of the customer life cycle. The ever-evolving technology has the potential to provide a more customized and beneficial customer experience (CX), improve employee productivity, and boost sales and revenues for businesses. So the key question remains: How can GenAI improve the CX and benefit brands? Explore the answers in this report.

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12 AI Tools to Help You Grow Your Blog

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real-world uses for AI? How can marketers begin to use AI to solve actual problems they have. Turns out, there are AI tools that can help you get more readers in several different ways, starting now. Today, we’ll cover which tools can help you grow your blog.

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Content Governance and AI: An Interview with Christopher Willis

Content governance and artificial intelligence (AI) are transforming the marketing landscape, offering new opportunities and challenges for businesses. In this interview, we sit down with Christopher Willis, Chief Marketing Officer at Acrolinx, a leading AI-powered content governance solutions provider. Christopher shares his insights on his journey into marketing, the importance of content governance in the digital age, the impact of AI on marketing, and how Acrolinx is revolutionizing content creation and governance.

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How Shared Team Compensation Drives Alignment and Pipeline Growth

In this interview, Acrolinx’s VP of Revenue Marketing, Mariana Just, emphasizes the importance of team collaboration in today’s complex business landscape. Mariana’s point of view is that there’s no demand generation without content marketing, and that everything they spend as a company on demand generation ends up on the desk of the BDR team—thus creating the need for ultimate alignment between these teams.

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AI is going to change the way entertainment is made. Will it be for better or worse?

From the Cannes Film Festival on the French Riviera to a Senate subcommittee in Washington D.C., and from a Hollywood backlot summit to Silicon Valley conference on the future of TV, one topic is on the lips of filmmakers, writers, novelists, musicians and other artists. See what Acrolinx CEO Volker Smid has to say about what the future will look like in the era of AI content creation.

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5 ways to harness AI in B2B content creation

Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. So, let’s look at how it can be bettered by artificial and human intelligence working together.

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AI Marketing Tools to Grow Your Business in 2023

AI-powered marketing solutions are essential for businesses that want to grow and increase profits. They provide valuable insights into customer behavior, help optimize the customer journey, and identify new opportunities for growth. So, if you want to stay ahead of the competition and take your business to the next level, it’s time to embrace AI marketing solutions.

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Best AI Marketing Tools 2023: Know How to Automate with AI

Tools based on artificial intelligence (AI) are revolutionizing almost every industry, including marketing. For the purpose of promoting their brands and firms, many businesses of all kinds are turning to AI marketing solutions. Whether you’re an individual or a company, they ought to be included in every business plan. They could advance the effectiveness of your marketing plan.

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Refact aims to make code-generating AI more appealing to enterprises

Vendors like GitHub and Amazon have introduced settings and policies aimed at allaying the fears of companies wary of the IP challenges around their GenAI coding tools. But it’s unclear that they’ve made much headway. In a 2023 survey of Fortune 500 businesses by Acrolinx, nearly a third said that intellectual property was their biggest concern about the use of generative AI. “We used permissive licence code to train [our models] because our customers demanded it,” Klimov said.

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25 AI Marketing Tools To Help You Win in 2024

Looking for some robot assistance? The top 25 AI marketing tools can make social media management (and marketing in general!) so much easier. Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better—especially when it comes to AI marketing tools.

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15 Best Enterprise Software Podcasts

The best Enterprise Software podcasts from thousands of podcasts on the web and ranked by traffic, social media followers, and freshness, by FeedSpot. The WordBirds Podcast, sponsored by Acrolinx, is in spot number two! Check out the full list in this article.

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Google debuts Imagen 2 with text and logo generation

Google’s making the second generation of Imagen, its AI model that can create and edit images given a text prompt, more widely available — at least to Google Cloud customers using Vertex AI who’ve been approved for access. But the company isn’t disclosing which data it used to train the new model — nor introducing a way for creators who might’ve inadvertently contributed to the dataset to opt out or apply for compensation. Called Imagen 2, Google’s enhanced model — which was quietly launched in preview at the tech giant’s I/O conference in May — was developed using technology from Google DeepMind, Google’s flagship AI lab. Compared to the first-gen Imagen, it’s “significantly” improved in terms of image quality, Google claims (the company bizarrely refused to share image samples prior to this morning), and introduces new capabilities, including the ability to render text and logos.

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Unlock Free Organic Traffic with AI Writing for Ecommerce

With the integration of AI writing for ecommerce, businesses can attain a competitive edge by leveraging advanced algorithms that optimize content and generate powerful SEO-optimized copy. This increases online visibility and ensures a steady stream of free organic traffic. Learn how Acrolinx can help in this article.

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Acrolinx: Boosting Your Editorial Efficiency to the Next Level

Stating the obvious, content is everywhere in today’s business scenario, and it wouldn’t be wrong to say that it drives the lion’s share of marketing initiatives for most of today’s organizations. Acrolinx, the leading SaaS enterprise editorial management system, enters here to optimize the content and editorial processes and enhance their efficiency.

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Navigating the B2B Marketing Landscape in 2023: Insights from Top Influencers

2023 was a tumultuous year for B2B marketers, with significant financial obstacles leading to budget cuts more severe for B2B companies compared to B2C firms. This economic climate prompted a cautious approach among business buying committees. In response, B2B marketers displayed resilience by creatively adapting to limited resources, focusing on impactful strategies, and leveraging community knowledge to navigate the tough economic landscape. ​ We honored these leaders in our eBook, The 101 Top B2B Marketing Influencers of 2023 which highlights their professional journeys and expertise. Below, find the key takeaways, highlighting the resilience, innovation, and strategic thinking of these marketing leaders, and offering broader lessons for B2B marketers.

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Amazon finally releases its own AI-powered image generator at AWS re:Invent 2023

Amazon says that Titan Image Generator was trained on a “diverse set of datasets” across a “broad range of domains” and can be optionally fine-tuned on custom datasets, and includes built-in mitigations for toxicity and bias. In a recent survey of Fortune 500 companies by Acrolinx, nearly a third said that intellectual property was their biggest concern about the use of generative AI. Another poll found that nine out of 10 developers “heavily consider” IP protection when making decisions on whether to use generative AI.

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Tuesdays with Trailblazers ft. Christopher Willis, CMO, Acrolinx

Acrolinx is a SaaS enterprise editorial management system that acts as an “editor by your side.” Christopher Willis, CMO, Acrolinx, takes us through the significance and nuances of enhancing editorial efficiency, the ways their AI-powered platform helps accomplish it, and how he has been shaping the marketing function at the organization.

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12 Trending AI Tools To Manage Your Business And Routine Operations

Looking for the perfect AI tools to use to manage and grow your business? So, this article is the right one for you. We brought you the list of the best and trending AI tools you can use for various activities in your business. It doesn’t matter if you’re a solopreneur or a start-up, these tools can help you improve your productivity and handle complex tasks easily. We try to cover the best tools in this post. All of which help you with the most important functions such as managing your marketing, sales, and day-to-day business operations.

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OpenAI promises to defend business customers against copyright claims

OpenAI today announced it’ll step in and defend businesses using OpenAI products if they face claims around copyright infringement as it pertains to OpenAI apps and services. As part of a new program, Copyright Shield, OpenAI says that it’ll pay the legal costs incurred by customers — specifically customers using the “generally available” features of OpenAI’s developer platform and ChatGPT Enterprise, the business tier of its AI-powered ChatGPT chatbot — who face lawsuits over IP claims against work generated by an OpenAI tool.

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Can Artificial Intelligence Write Better Email Subject Lines Than Humans?

Unless you’re an expert email marketer, coming up with brilliant subject lines every time can be tough. This is especially true if you’re sending personalized emails multiple times per week. Plus, you may need to write several subject lines and run split tests to find the best. This is time-consuming! This post will explore how AI works with email subject lines and why you should get inspiration from AI when writing email subject lines. You’ll also learn about some of the best AI email subject line generators.

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Solving the Attribution Challenge: Christopher P. Willis shares his Global Active Awareness Scoring Methodology

At first glance, tracking engagement data may sound like another vanity metric—until it shows an uptick in meaningful sales conversations. Sales and marketing alignment was never a problem for Acrolinx, as evidenced by Christopher P. Willis’ title: Chief Marketing & Pipeline Officer. In this episode, Chris talks about the value of tracking engagement data and its usefulness for sales and introduces his Global Active Awareness Score (GAAS), a comprehensive methodology to measure awareness and attribution by tracking every touchpoint and interaction with the audience.

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Acrolinx Is More Than an AI Writing Assistant: Meet The Enterprise Editorial Management System Used By The World’s Biggest Brands

AI has been shown to have risks in content, especially for companies with an ample supply of content sources and insufficient management of the editorial process. But what if businesses could leverage AI to improve content governance? Acrolinx helps companies govern their content sources efficiently with its AI editorial management software. It allows users to train language models with their best content and create brand-specific guidelines for every content form, from technical documentation to marketing blogs. We spoke with Christopher Willis, Chief Marketing Officer of Acrolinx, about how Acrolinx enables companies to maintain their content strategies, create brand-aligned content, and optimize the editorial process for cost and time savings.

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Some gen AI vendors say they’ll defend customers from IP lawsuits. Others, not so much.

With all of the conversations around generative AI this year, there are still so many unanswered questions. Kyle Wiggers examined one of these questions in this TechCrunch article. Intellectual property concerns ranked as the top concern that enterprises have around implementing generative AI. In fact, in a recent survey from Acrolinx, respondents ranked it as the top concern among companies with integrating generative AI. Read about the challenges and concerns around potential copyright infringement with generative AI models, and the possible legal ramifications that can stem from AI-generated content.

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Are GenAI Copyright Protections Enough to Quell IP Concerns?

In fact, a recent Acrolinx survey of Fortune 500 companies found IP concerns to be prominent for enterprise leaders considering generative AI technology. Asked what their primary concern about the use of generative AI is, 25 of the 86 respondents selected intellectual property as their biggest concern. This was followed closely by customer security compliance concerns, which received 23 votes. Comparatively, the other three answers (bias and inaccuracy, privacy risk, and public data availability and quality) received between nine to 16 votes each. Interestingly, the concern that was ranked the lowest, at 43 votes, is privacy risk.

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Can Brands Survive Without Leveraging Generative AI?

Generative AI is transforming marketing and customer engagement, from content creation to data analysis to personalized interactions. These large language models produce human-like content at scale, optimize campaigns, and enhance customer self-service. With major brands rapidly adopting generative AI, its capabilities have quickly become thought of as a competitive necessity. This article will examine the ways that brands are using generative AI today, and will seek to answer the question: is it vital to embrace generative AI?

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Britta Mühlenberg Expands Role To Chief Operating Officer as Acrolinx Prepares for Major Product Launch

Britta’s elevation to COO comes as the AI content innovator prioritizes organizational alignment to fuel even better customer experience as it prepares for its latest generative AI offering. Acrolinx, a global leader in SaaS enterprise editorial management and content quality improvement, proudly announces Britta Mühlenberg as its Chief Operating Officer. Britta will continue to lead the Acrolinx People Function, while expanding her responsibilities to include all post-sales customer-facing teams. This change is aimed to further emphasize the importance of leading a unified global customer organization, and providing an exceptional customer experience.

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Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

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TransPerfect GlobalLink CCMS Releases Certified Acrolinx Connector for Astoria

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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