Are Editors Essential to Your Content Marketing Success?

Cynthia Spiers, who heads up content and digital at Acrolinx, relies on human content creators, but then everything is put through the company’s content optimization platform. “Powered by artificial intelligence, it ensures the content we produce is aligned to our content strategy.”

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Artificial intelligence is at work all around us. And this “science of making machines smart” is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. If you take away only one thing from this post, let it be: “Try it!” If you take away two things, let the second be “Don’t wait!”

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Content marketers need seats at the M&A table

The outcomes of mergers and acquisitions go beyond the obvious financial ones. Company cultures, employees, and reputations are forced to adapt, and brand identities evolve. This article provides advice on how to create content marketing strategies that protect brand values while bringing together disparate parts of an M&A puzzle.

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What content trends will dominate in 2020?

We’re headed toward a bright future of more useful, helpful, technically-powered content that aligns with user habits, searches, and preferences. Check out 2020’s content marketing trends and how to evolve marketing strategies accordingly.

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With great analytics, comes great content

Content can make or break a brand. But, it’s the analytics behind the content that can be the difference between a piece of content that performs well, and one that disappears without a trace or does real damage.

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10 Of The Best Content Marketing Platforms For 2020

When it comes to CMPs, there are plenty of options. But choosing the right one will profoundly influence the efficiency of your organization and the satisfaction of your team. Here’s a list of ten of the best content marketing platforms for 2020.

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7 Ways AI Marketing Can be a Game Changer for Businesses in 2020

Artificial Intelligence (AI) in marketing is at the center of exciting possibilities. Over the next decade, AI-powered marketing tools will
drive innovation in communicating to your potential users and convert prospects. This article highlights seven popular ways AI marketing can augment your business in 2020.

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Taking content governance to the next level with AI

If an organisation is to fully control its own content, a good content governance strategy is vital for reputation management. To reap the benefits of an enabling, rather than restrictive, content governance strategy, it’s important to move from a passive to an active approach.

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How to put the kibosh on bad marketing clichés

Let’s face it, most marketers use clichés on a regular basis. And while there’s nothing really wrong with these words, they start to lose their value when people use them too much. Acrolinx CMO Chris Willis explains why it’s important to avoid clichés when you write, and offers suggestions on how to do it.

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Why techies are an essential asset for the marketing team

Technical skills are now crucial for marketing teams. From database querying, front-end development, automation, modeling, and testing, there are a number of beneficial skills that techies bring to a marketing team in a tech-powered world. Read on to see what skills your team should have.

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Acrolinx Named to 19th Annual EContent 100

Acrolinx is once again proud to be featured in the EContent 100 list of companies that matter most in the digital content industry.

“This may be the 19th annual EContent 100 list, but it’s the first time we’ve let readers choose the winners. Congratulations to the companies on the list who won the hearts and votes of their peers and customers.” — Theresa Cramer, Editor, EContent

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How Can Brand Unleash the Power of CX

In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.

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Acrolinx Receives KCS Aligned Certification

Acrolinx today announced its AI-powered content governance platform has received the Knowledge Centered Service (KCSsm) Aligned designation from the KCS Academy of the Consortium for Service Innovation. In addition, Acrolinx now has a KCS V6 Certified practitioner focused solely on the company’s KCS solution.

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