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Content has become an important tool for differentiating yourself from your competitors. Read on to understand how the most savvy organisations are adopting agile content development practices and embracing technology — helping them to build cohesive and workable content strategies, which really deliver.

The outcomes of mergers and acquisitions go beyond the obvious financial ones. Company cultures, employees, and reputations are forced to adapt, and brand identities evolve. This article provides advice on how to create content marketing strategies that protect brand values while bringing together disparate parts of an M&A puzzle.

We’re headed toward a bright future of more useful, helpful, technically-powered content that aligns with user habits, searches, and preferences. Check out 2020’s content marketing trends and how to evolve marketing strategies accordingly.

For the legal sector, content marketing isn’t straightforward – and being one step ahead of the competition is a must. Check out the key trends coming down the road and explore how marketers in this sector can optimize their strategies to take advantage of them.

Content can make or break a brand. But, it’s the analytics behind the content that can be the difference between a piece of content that performs well, and one that disappears without a trace or does real damage.

When it comes to CMPs, there are plenty of options. But choosing the right one will profoundly influence the efficiency of your organization and the satisfaction of your team. Here’s a list of ten of the best content marketing platforms for 2020.

Artificial Intelligence (AI) in marketing is at the center of exciting possibilities. Over the next decade, AI-powered marketing tools will
drive innovation in communicating to your potential users and convert prospects. This article highlights seven popular ways AI marketing can augment your business in 2020.

If an organisation is to fully control its own content, a good content governance strategy is vital for reputation management. To reap the benefits of an enabling, rather than restrictive, content governance strategy, it’s important to move from a passive to an active approach.

Acrolinx CMO Chris Willis offers three tech tips for content marketers in 2020.

Over the last few years, we’ve seen the channels and tools marketers use evolve significantly. So what’s coming down the line? What does 2020, and the next decade, have in store for us? And how can marketers evolve their strategies to keep up with the changes?

The marrying of technology and marketing isn’t always easy – but it’s now necessary for brands who want to keep up with their competitors. So, how do marketers make the best use of tech and avoid brand-damaging failures?

Let’s face it, most marketers use clichés on a regular basis. And while there’s nothing really wrong with these words, they start to lose their value when people use them too much. Acrolinx CMO Chris Willis explains why it’s important to avoid clichés when you write, and offers suggestions on how to do it.

Technical skills are now crucial for marketing teams. From database querying, front-end development, automation, modeling, and testing, there are a number of beneficial skills that techies bring to a marketing team in a tech-powered world. Read on to see what skills your team should have.

There are a number of new up-and-coming AI tools you can consider, depending on your company’s needs. The folks at Digital Marketing Stream weigh in with their top picks, including Acrolinx.

Content can be used for both good and evil; learn from these nightmarish horror stories.

With products so similar, financial institutions must look for other ways to set themselves apart from competitors. […] Access to information and help at any time, from any platform can make a difference, so the natural extension of great user experience is great content.

The rise of “challenger banks” marks an exciting new time in financial services for the industry and customers alike. The group of relatively small players are not only providing customers with more choice, but are helping to power innovation. AI can make the critical difference and have a huge, positive impact on customer experience.

Acrolinx is once again proud to be featured in the EContent 100 list of companies that matter most in the digital content industry.

“This may be the 19th annual EContent 100 list, but it’s the first time we’ve let readers choose the winners. Congratulations to the companies on the list who won the hearts and votes of their peers and customers.” — Theresa Cramer, Editor, EContent

In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.

How quickly will robots replace B2B copywriters? We talk to Dr Andrew Bredenkamp of Acrolinx, and find out why it might be time for writers to make friends with AI.

An episode of Content Matters by Ingeniux, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless.

Acrolinx announces today that it has named Volker Smid as CEO. Smid brings a proven track record of scaling SaaS-based companies and will lead the next stage of the company’s accelerating growth and product innovation.

Today FeaturedCustomers released the 2019 Fall Content Marketing Platforms Software Customer Success Report to give prospects better insight on which Content Marketing Platforms Software would work best for their business according to real customer references.

Acrolinx today announced its AI-powered content governance platform has received the Knowledge Centered Service (KCSsm) Aligned designation from the KCS Academy of the Consortium for Service Innovation. In addition, Acrolinx now has a KCS V6 Certified practitioner focused solely on the company’s KCS solution.

Acrolinx, the company whose AI-powered SaaS platform is revolutionising strategy-aligned content creation, has won a contract to provide Three UK with its active content governance technology.

Acrolinx, provider of the AI-powered platform that eliminates content chaos and delivers strategy-aligned content at scale, today announced its selection as the “Best Content Marketing Tool” at the Martech Awards 2019.

Industry-Leading AI SaaS Company Adds Sales Horsepower to Meet Increased Customer Demand.

Top 100 Digital Content company for the fifth consecutive year.

This award is based on rankings from CMI community members about the content tools and technologies they value most.

Acrolinx today announced Content Connections 2019, its flagship event for people who live and breathe content.

Acrolinx, the creator of the leading platform for strategy-aligned content creation, and Xyleme, the industry-leading learning content management solution have partnered to offer customers a more powerful authoring and reviewing process that enables them to create high-performing learning content at scale.

Zuula, a leading expert in verbal branding and communications strategy, has signed a partnership agreement with Acrolinx, the world’s only Content Strategy Governance platform. This alliance demonstrates Acrolinx and Zuula’s shared commitment to helping large organizations improve their content governance and use language as a brand asset.

Acrolinx and MarketMuse have partnered to offer a combined solution to help align strategy and content, delivering clear, consistent, and comprehensive content that dominates in searches.

Acrolinx, the leading provider of Artificial Intelligence software for Enterprise Content Creation, announced today the release of Acrolinx version 5.4.

Acrolinx, the leading provider of Artificial Intelligence software for enterprise content creation, today announced the addition of three new executives in Marketing, Business Development, and Sales.

Acrolinx announced today it has received the META Seal of Recognition for its AI Platform for Enterprise Content Creation.

DAF Trucks, Europe’s premier commercial vehicle manufacturer, uses the power of Acrolinx to help its technical writers create consistent, high-quality content.

Software provider uses Datapipe’s expertise to add Azure hosting to its existing AWS and private cloud solutions for AI-based content optimisation platform

Acrolinx, the leading provider of AI software for enterprise content creation, announced today the majority acquisition and equity growth funding by GENUI in a transaction with a volume of approx. $60m.