Templafy x Acrolinx: Delivering Brand Insurance

We are so excited to announce that we are joining forces with Acrolinx — an AI-powered enterprise content impact platform — to deliver end-to-end brand governance at scale. We all operate in an environment where your brand is critical to your success. Unfortunately, many companies lack centralized brand governance — a digital solution that ensures that each employee has equal, instant, and convenient access to the latest brand materials, including approved company language and imagery.

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Where Marketing and Data Meet – KNN Ep. 84

Hello marketing, meet data! Check out what Acrolinx CMO, Christopher P Willis, had to say about how algorithms have changed the marketing industry — and how software can improve content quality and impact.

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The Virtual CMO Podcast: The Role of Diversity, Equity, and Inclusion in Communications

In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results.

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XGrowth Podcast: How to Roll Out Pipeline Acceleration

In this episode, host Shahin Hoda chats with Christopher Willis, Chief Marketing Officer at Acrolinx, about how B2B marketers should think about pipeline acceleration and how they can execute it successfully. During the conversation, Chris emphasises the importance of having consistent meetings with sales and revenue executives about their pipeline for future quarters. He also talks about the marketing team’s role in removing any risks concerning the deals in the sales pipeline.

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Value Inspiration Podcast: #197 – Volker Smid, CEO of Acrolinx on surviving a global crisis and coming out stronger

How to embrace uncertainty and fear when adversity hits – and the power of trust in each other to overcome the biggest challenges. This podcast interview focuses on product innovation that has the power to build the best content, connect people across the world and create happy customers – but also about what it takes to grow a global SaaS business in periods of severe change. My guest is Volker Smid, CEO of Acrolinx.

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Marketing B2B Technology Podcast: Interview with Chris Willis

In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters.

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Branding, Marketing, Support, Content Governance And How Artificial Intelligence Can Help. Also, How It Cannot | Redefining Society With Christopher Willis

Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge. When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI? Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.

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Forget Customers. Focus on Value. Notes From the UNMUTE 2021 Stage FT. Chris Willis

It’s a provocative statement, but great content marketing shouldn’t be built to sell your product. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. At UNMUTE 2021, Chris Willis, CMO of Acrolinx takes us through what makes content stand out and how great content can open doors for you and make you and your company successful.

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Leverage Expansion Marketing for Greater Sales

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.

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The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.

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How will AI change Content Creation for Businesses?

Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.

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Content Governance and AI: An Interview with Christopher Willis

Content governance and artificial intelligence (AI) are transforming the marketing landscape, offering new opportunities and challenges for businesses. In this interview, we sit down with Christopher Willis, Chief Marketing Officer at Acrolinx, a leading AI-powered content governance solutions provider. Christopher shares his insights on his journey into marketing, the importance of content governance in the digital age, the impact of AI on marketing, and how Acrolinx is revolutionizing content creation and governance.

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AI is going to change the way entertainment is made. Will it be for better or worse?

From the Cannes Film Festival on the French Riviera to a Senate subcommittee in Washington D.C., and from a Hollywood backlot summit to Silicon Valley conference on the future of TV, one topic is on the lips of filmmakers, writers, novelists, musicians and other artists. See what Acrolinx CEO Volker Smid has to say about what the future will look like in the era of AI content creation.

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5 ways to harness AI in B2B content creation

Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. So, let’s look at how it can be bettered by artificial and human intelligence working together.

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AI Marketing Tools to Grow Your Business in 2023

AI-powered marketing solutions are essential for businesses that want to grow and increase profits. They provide valuable insights into customer behavior, help optimize the customer journey, and identify new opportunities for growth. So, if you want to stay ahead of the competition and take your business to the next level, it’s time to embrace AI marketing solutions.

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Best AI Marketing Tools 2023: Know How to Automate with AI

Tools based on artificial intelligence (AI) are revolutionizing almost every industry, including marketing. For the purpose of promoting their brands and firms, many businesses of all kinds are turning to AI marketing solutions. Whether you’re an individual or a company, they ought to be included in every business plan. They could advance the effectiveness of your marketing plan.

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10 AI Marketing Tools Every Startup Should Know About

In today’s digital age, artificial intelligence (AI) has revolutionized the way businesses approach marketing. With the help of advanced AI technologies, startups now have access to powerful marketing tools that can enhance their strategies, streamline processes, and drive growth. In this article, we will explore 10 AI marketing tools that every startup should be aware of. These tools have been carefully selected based on their effectiveness, reliability, and positive impact on marketing efforts.

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AI for Content Creation

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it. Is the hype too good to be true?

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7 AI Tools For Marketers

From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load. In this post, we’re not going to talk about Google’s Bard or OpenAI’s ChatGPT in any real detail, but instead share some alternative AI tools that can be helpful for brands and marketers.

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Proactively Answering Customer Questions Using Acrolinx

The best customer support interaction is the one that never happens. That is because it is always best for customers to be able to easily and quickly solve problems on their own without ever having to reach out to customer service.
That’s why Acrolinx enable large companies to safely leverage large language model technology to generate vast amounts of high quality content.

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Is Promo Ready for the AI Revolution?

From creating logos to writing detailed product copy, generative artificial intelligence like ChatGPT offers all sorts of tools to help your business – as long as you know how to use it properly. ChatGPT and other generative artificial intelligence interfaces have captivated the collective imagination in the last few months, generating equal parts excitement and existential terror.

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Acrolinx CEO, Volker Smid, talks about AI and regulation on Scripps News Live

Managing and mitigating the risks of generative AI, while also providing opportunities. That’s what Acrolinx CEO Volker Smid told Scripps News is needed for the industry, after the White House meeting on AI. With a focus on content governance, they are goals we strive towards everyday – making better content, faster, and now – safer. Check out Volker’s interview for more.

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Top 21 AI Marketing Tools to Grow Your Business in 2023

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses. Learn why Acrolinx is one of the best AI marketing tools that you should be using today!

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6 AI Content Creation Tools for E-Commerce

With AI technology becoming more accessible and advanced, AI content creation tools are gaining popularity in eCommerce. Looking for AI content creation tools to aid the content strategy of your eCommerce business? We have you covered. In the following sections, we’ll take you through the features of some of the best AI content creation tools in the market today.

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How ChatGPT and Other AI Tools Are Revolutionizing Digital Marketing

Artificial Intelligence (AI) has been the talk of the town for a while now, with AI-powered tools and applications making an impact in various industries, including digital marketing. From personalized content creation to chatbots and predictive analytics, AI is transforming digital marketing, helping marketers to automate tasks, personalize content, and deliver a better user experience. In this article, we’ll take a closer look at some of the top AI tools, including ChatGPT, and explore how they can help you enhance your digital marketing strategy.

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Learn about how Avalara leveraged IXIASOFT CCMS and Acrolinx to unify their internal and external content on a single platform

Avalara has grown quickly from its beginnings in 2004, to today’s leader in cloud-based tax compliance offerings. One of the reasons for that growth is their corporate culture, with a clear vision from the executives for moving projects forward. The company focuses on identifying applicable tax rates, filing tax returns, and managing compliance documents, among other services.

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With Great Analytics, Comes Great Content

A good content strategy requires a comprehensive understanding of how audiences consume your content, what’s working, and which activities you should focus on next. An effective marketer will always seek data on how each piece of content performed. What percentage of people saw it? It was liked? Shared it? However, not all metrics are equally useful.

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CMO Circle: Christopher P. Willis on Community, Sales-Marketing Collaboration

CMSWire Reporter Jennifer Torres chats with Acrolinx Chief Marketing Officer Chris Willis on this edition of CMO Circle. Willis is a recognized thought leader and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves. CMSWire caught up with Willis for a five-question Q&A on his role as CMO in our latest edition of the CMSWire CMO Circle series.

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Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

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TransPerfect GlobalLink CCMS Releases Certified Acrolinx Connector for Astoria

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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Content Science Announces Partnership With Acrolinx

Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”

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