Are GenAI Copyright Protections Enough to Quell IP Concerns?

In fact, a recent Acrolinx survey of Fortune 500 companies found IP concerns to be prominent for enterprise leaders considering generative AI technology. Asked what their primary concern about the use of generative AI is, 25 of the 86 respondents selected intellectual property as their biggest concern. This was followed closely by customer security compliance concerns, which received 23 votes. Comparatively, the other three answers (bias and inaccuracy, privacy risk, and public data availability and quality) received between nine to 16 votes each. Interestingly, the concern that was ranked the lowest, at 43 votes, is privacy risk.

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Can Brands Survive Without Leveraging Generative AI?

Generative AI is transforming marketing and customer engagement, from content creation to data analysis to personalized interactions. These large language models produce human-like content at scale, optimize campaigns, and enhance customer self-service. With major brands rapidly adopting generative AI, its capabilities have quickly become thought of as a competitive necessity. This article will examine the ways that brands are using generative AI today, and will seek to answer the question: is it vital to embrace generative AI?

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Unprompted: AI, Marketing and You – Try AI

Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Banafshe Salehi review a bunch of cool and innovative AI tools, including Acrolinx, with the help of guest Saba El-Hilo, Unbounce’s SVP of Data and Engineering. They’re reprising the most popular episode to date – Try AI – but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We’ll find out on this episode of Unprompted.

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Revolution Has Its Consequences: GenAI Is No Different

“Our research, based on discussions with more than 25 business executives, data scientists, and content management team members, validates that the generative AI business case is grounded in time-based competition principles.” Learn how Lloyds Banking Group in the U.K. uses Acrolinx to help derive the right tone and voice for 13 of its brands.

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Proofreading: An Essential Skill For Content Creators

You’ve written a brilliant piece of content. Your work has undergone rigorous research, revision, and refinement. You are ready to share it with the world. But wait before you click the publish or send button! Have you proofread your content? Learn how Acrolinx can help.

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B2B marketers need to dig in to understand generative AI

Content generation and finding the right tone and voice of copy is a common use case for generative AI, as it can help businesses meet the complex content challenges across writers, languages, and cultures. Find out how Lloyds Banking Group in the U.K. uses Acrolinx to find the right tone and voice for 13 brands.

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The Future of AI in Digital Marketing

A few decades back, no one thought that you could see the map of any place or city on your mobile phone with just a single click. Or you would be recommended the product that you searched a while ago. All this was just a dream back then, but now it has turned into a reality with AI. In the past decade, machine learning has been used extensively in various fields. Recently, it has been used more and more in the digital marketing industry. Let’s see how technology like Acrolinx can help.

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Volker Smid, Acrolinx: “as with any technological advancement, there are challenges that we need to navigate”

As the use of AI technology increases, so does the quantity of published content. But, as experts note, increasing content volume is only beneficial if it’s any good. That advice is heeded now more than ever by enterprises across varying industries. Especially as the age of AI integration helps streamline content output and productivity. For more insight on the impact of AI technology in the content creation field, we spoke with Volker Smid, Chief Executive Officer of Acrolinx – a content company that uses human and AI-generated resources to help govern and improve enterprise content.

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MarTech Interview with Christopher P Willis, CMO at Acrolinx

Why is it becoming more crucial for content marketing and sales teams to work more closely together? Christopher P Willis, Chief Marketing Officer at Acrolinx, has some insights around it that he shares in an interview with MarTech. Chris covers his journey in the tech market, the five fundamentals that need to shape every B2B marketing plan, and talks through some of his most relied on marketing strategies (ABM/others) and the martech that he’s used to drive goals from them.

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Generating Pipeline Through Authentic Partner Relationships

When it comes to generating pipeline, Christopher Willis of Acrolinx believes that authentic partner relationships are key and he’s got the data to prove it. Partner marketing goes so far beyond quick, splashy co-marketing moments. Investing in deep, rich partnerships with like-minded brands are key to making a major impact for both brands. Christopher Willis, CMO (or perhaps better known as the Chief Pipeline Officer) of Acrolinx stopped by this week’s episode of Pipeline Visionaries to talk about their unique investment in partnerships and why they focus on truly working alongside their partners for transformational impact on both sides. Hear his takes on: Narrowing in on strategic relationships with partners, pushing a comp model where everyone wins or loses together, reaching buyers through hyper-personalized, granular messaging.

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Job postings not attracting top candidates? Use AI for an inclusive language refresh

The power of quality content is undeniable, but companies that prioritize inclusive language across their organization automatically land high in the minds of current and prospective employees. And the embrace of artificial intelligence tools can help organizations get there. In order to prepare for population shifts in present and future workforces, employers should be taking a hard look at what their company’s language says about their overall level of inclusivity. Gen Z, which will soon make up the majority of the workforce, is the most diverse U.S. generation to date in terms of race, ethnicity and sexual orientation, according to the American Psychological Association.

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Top 10 AI Tools for Marketing: Elevating Your Campaigns with Cutting-Edge Technology

In the rapidly evolving world of marketing, staying ahead of the competition is essential to success. The integration of Artificial Intelligence (AI) has revolutionized the marketing landscape, enabling businesses to analyze vast amounts of data, automate processes, and deliver personalized experiences to their target audiences. In this article, we present the top 10 AI tools for marketing, each handpicked for its ability to enhance campaign performance, optimize customer interactions, and drive revenue growth. From intelligent chatbots to predictive analytics platforms, these tools offer a range of powerful features that cater to diverse marketing needs.

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Best AI Platforms for Content Marketing: Boost Speed and Efficiency in Content Creation

“Can machines think?” This question has been heavily debated by researchers, scientists, and philosophers for years. But Alan Turing, who was widely considered the father of computer science, suggested that the more important thing to ask here was – What would happen if a machine could deceive a person into believing it was human?And this is what gave rise to the idea of artificial intelligence.

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Why Do You Need to Leverage AI in Content Marketing in 2023?

Artificial Intelligence (AI) is making waves across various industries, and content marketing is no exception. The integration of AI in content marketing is not merely a trend but a substantial shift in how content is created, distributed, and optimized. Here’s the insight: AI is not just a buzzword; it’s a powerful tool that is reshaping the content marketing landscape. According to statistics, 63% of marketers are expected to increase their AI budgets in 2023. Furthermore, the market for AI in marketing is projected to reach $107.5 billion by 2028, up from $15.84 billion in 2021, as reported by Statista.

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How AI transforms the customer journey at each stage

Two-thirds of marketers investing in AI report a positive ROI—43% said they saw twofold ROI and 22% saw threefold ROI—per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys, based on intel from a recent Meet the Analyst Webinar.

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Best AI Marketing Tools To Try And Grow Your eLearning Business

The use of Artificial Intelligence (AI) has taken off in marketing, and it’s not going to stop anytime soon. I would be surprised if there were any eLearning companies—big or small—that haven’t at least considered using top AI marketing tools to boost revenue and bring business growth. By implementing some of the best AI marketing tools right now, not only will you stay ahead of the competition, but you’ll manage to free valuable time for your team members, creating space for more meaningful projects to become a reality!

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14 AI-Powered Tools that can Enhance Social Media Management

These are 14 AI-powered tools that can enhance social media management, content creation, and marketing efforts. These tools offer a range of features to help content creators, marketers, and brands optimize their online presence. Learn how Acrolinx can help your organization enhance and improve your social media management.

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Top AI Marketing Software and Tools in 2023

AI Marketing software is revolutionizing almost every sector. This includes marketing. AI marketing tools are used by companies of all sizes to promote brands and businesses. These tools should be a part of every business plan. AI is a great way to save time and money while still maximizing the power of data. AI marketing tools also allow businesses to personalize sales and marketing strategies. Predictive analytics can provide deep insight into purchasing habits. Do you know that companies such as Netflix and Google are big on recommendations? Many impressive AI Marketing software and tools are available. Let’s look at 20 of the best.

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Refact aims to make code-generating AI more appealing to enterprises

Vendors like GitHub and Amazon have introduced settings and policies aimed at allaying the fears of companies wary of the IP challenges around their GenAI coding tools. But it’s unclear that they’ve made much headway. In a 2023 survey of Fortune 500 businesses by Acrolinx, nearly a third said that intellectual property was their biggest concern about the use of generative AI. “We used permissive licence code to train [our models] because our customers demanded it,” Klimov said.

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25 AI Marketing Tools To Help You Win in 2024

Looking for some robot assistance? The top 25 AI marketing tools can make social media management (and marketing in general!) so much easier. Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better—especially when it comes to AI marketing tools.

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15 Best Enterprise Software Podcasts

The best Enterprise Software podcasts from thousands of podcasts on the web and ranked by traffic, social media followers, and freshness, by FeedSpot. The WordBirds Podcast, sponsored by Acrolinx, is in spot number two! Check out the full list in this article.

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Google debuts Imagen 2 with text and logo generation

Google’s making the second generation of Imagen, its AI model that can create and edit images given a text prompt, more widely available — at least to Google Cloud customers using Vertex AI who’ve been approved for access. But the company isn’t disclosing which data it used to train the new model — nor introducing a way for creators who might’ve inadvertently contributed to the dataset to opt out or apply for compensation. Called Imagen 2, Google’s enhanced model — which was quietly launched in preview at the tech giant’s I/O conference in May — was developed using technology from Google DeepMind, Google’s flagship AI lab. Compared to the first-gen Imagen, it’s “significantly” improved in terms of image quality, Google claims (the company bizarrely refused to share image samples prior to this morning), and introduces new capabilities, including the ability to render text and logos.

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Unlock Free Organic Traffic with AI Writing for Ecommerce

With the integration of AI writing for ecommerce, businesses can attain a competitive edge by leveraging advanced algorithms that optimize content and generate powerful SEO-optimized copy. This increases online visibility and ensures a steady stream of free organic traffic. Learn how Acrolinx can help in this article.

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Acrolinx: Boosting Your Editorial Efficiency to the Next Level

Stating the obvious, content is everywhere in today’s business scenario, and it wouldn’t be wrong to say that it drives the lion’s share of marketing initiatives for most of today’s organizations. Acrolinx, the leading SaaS enterprise editorial management system, enters here to optimize the content and editorial processes and enhance their efficiency.

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Navigating the B2B Marketing Landscape in 2023: Insights from Top Influencers

2023 was a tumultuous year for B2B marketers, with significant financial obstacles leading to budget cuts more severe for B2B companies compared to B2C firms. This economic climate prompted a cautious approach among business buying committees. In response, B2B marketers displayed resilience by creatively adapting to limited resources, focusing on impactful strategies, and leveraging community knowledge to navigate the tough economic landscape. ​ We honored these leaders in our eBook, The 101 Top B2B Marketing Influencers of 2023 which highlights their professional journeys and expertise. Below, find the key takeaways, highlighting the resilience, innovation, and strategic thinking of these marketing leaders, and offering broader lessons for B2B marketers.

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Amazon finally releases its own AI-powered image generator at AWS re:Invent 2023

Amazon says that Titan Image Generator was trained on a “diverse set of datasets” across a “broad range of domains” and can be optionally fine-tuned on custom datasets, and includes built-in mitigations for toxicity and bias. In a recent survey of Fortune 500 companies by Acrolinx, nearly a third said that intellectual property was their biggest concern about the use of generative AI. Another poll found that nine out of 10 developers “heavily consider” IP protection when making decisions on whether to use generative AI.

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Tuesdays with Trailblazers ft. Christopher Willis, CMO, Acrolinx

Acrolinx is a SaaS enterprise editorial management system that acts as an “editor by your side.” Christopher Willis, CMO, Acrolinx, takes us through the significance and nuances of enhancing editorial efficiency, the ways their AI-powered platform helps accomplish it, and how he has been shaping the marketing function at the organization.

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12 Trending AI Tools To Manage Your Business And Routine Operations

Looking for the perfect AI tools to use to manage and grow your business? So, this article is the right one for you. We brought you the list of the best and trending AI tools you can use for various activities in your business. It doesn’t matter if you’re a solopreneur or a start-up, these tools can help you improve your productivity and handle complex tasks easily. We try to cover the best tools in this post. All of which help you with the most important functions such as managing your marketing, sales, and day-to-day business operations.

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OpenAI promises to defend business customers against copyright claims

OpenAI today announced it’ll step in and defend businesses using OpenAI products if they face claims around copyright infringement as it pertains to OpenAI apps and services. As part of a new program, Copyright Shield, OpenAI says that it’ll pay the legal costs incurred by customers — specifically customers using the “generally available” features of OpenAI’s developer platform and ChatGPT Enterprise, the business tier of its AI-powered ChatGPT chatbot — who face lawsuits over IP claims against work generated by an OpenAI tool.

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Can Artificial Intelligence Write Better Email Subject Lines Than Humans?

Unless you’re an expert email marketer, coming up with brilliant subject lines every time can be tough. This is especially true if you’re sending personalized emails multiple times per week. Plus, you may need to write several subject lines and run split tests to find the best. This is time-consuming! This post will explore how AI works with email subject lines and why you should get inspiration from AI when writing email subject lines. You’ll also learn about some of the best AI email subject line generators.

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Solving the Attribution Challenge: Christopher P. Willis shares his Global Active Awareness Scoring Methodology

At first glance, tracking engagement data may sound like another vanity metric—until it shows an uptick in meaningful sales conversations. Sales and marketing alignment was never a problem for Acrolinx, as evidenced by Christopher P. Willis’ title: Chief Marketing & Pipeline Officer. In this episode, Chris talks about the value of tracking engagement data and its usefulness for sales and introduces his Global Active Awareness Score (GAAS), a comprehensive methodology to measure awareness and attribution by tracking every touchpoint and interaction with the audience.

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Acrolinx Is More Than an AI Writing Assistant: Meet The Enterprise Editorial Management System Used By The World’s Biggest Brands

AI has been shown to have risks in content, especially for companies with an ample supply of content sources and insufficient management of the editorial process. But what if businesses could leverage AI to improve content governance? Acrolinx helps companies govern their content sources efficiently with its AI editorial management software. It allows users to train language models with their best content and create brand-specific guidelines for every content form, from technical documentation to marketing blogs. We spoke with Christopher Willis, Chief Marketing Officer of Acrolinx, about how Acrolinx enables companies to maintain their content strategies, create brand-aligned content, and optimize the editorial process for cost and time savings.

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Some gen AI vendors say they’ll defend customers from IP lawsuits. Others, not so much.

With all of the conversations around generative AI this year, there are still so many unanswered questions. Kyle Wiggers examined one of these questions in this TechCrunch article. Intellectual property concerns ranked as the top concern that enterprises have around implementing generative AI. In fact, in a recent survey from Acrolinx, respondents ranked it as the top concern among companies with integrating generative AI. Read about the challenges and concerns around potential copyright infringement with generative AI models, and the possible legal ramifications that can stem from AI-generated content.

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Are GenAI Copyright Protections Enough to Quell IP Concerns?

In fact, a recent Acrolinx survey of Fortune 500 companies found IP concerns to be prominent for enterprise leaders considering generative AI technology. Asked what their primary concern about the use of generative AI is, 25 of the 86 respondents selected intellectual property as their biggest concern. This was followed closely by customer security compliance concerns, which received 23 votes. Comparatively, the other three answers (bias and inaccuracy, privacy risk, and public data availability and quality) received between nine to 16 votes each. Interestingly, the concern that was ranked the lowest, at 43 votes, is privacy risk.

READ MORE

Can Brands Survive Without Leveraging Generative AI?

Generative AI is transforming marketing and customer engagement, from content creation to data analysis to personalized interactions. These large language models produce human-like content at scale, optimize campaigns, and enhance customer self-service. With major brands rapidly adopting generative AI, its capabilities have quickly become thought of as a competitive necessity. This article will examine the ways that brands are using generative AI today, and will seek to answer the question: is it vital to embrace generative AI?

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Britta Mühlenberg Expands Role To Chief Operating Officer as Acrolinx Prepares for Major Product Launch

Britta’s elevation to COO comes as the AI content innovator prioritizes organizational alignment to fuel even better customer experience as it prepares for its latest generative AI offering. Acrolinx, a global leader in SaaS enterprise editorial management and content quality improvement, proudly announces Britta Mühlenberg as its Chief Operating Officer. Britta will continue to lead the Acrolinx People Function, while expanding her responsibilities to include all post-sales customer-facing teams. This change is aimed to further emphasize the importance of leading a unified global customer organization, and providing an exceptional customer experience.

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Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

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TransPerfect GlobalLink CCMS Releases Certified Acrolinx Connector for Astoria

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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