CMO Circle: Christopher P. Willis on Community, Sales-Marketing Collaboration

CMSWire Reporter Jennifer Torres chats with Acrolinx Chief Marketing Officer Chris Willis on this edition of CMO Circle. Willis is a recognized thought leader and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves. CMSWire caught up with Willis for a five-question Q&A on his role as CMO in our latest edition of the CMSWire CMO Circle series.

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Why Sales Velocity Is Chief Pipeline Officer’s Most Important Metric

Christopher Willis, CMO of Acrolinx, on how he manages his expanded role. When Christopher Willis started as chief marketing officer at Acrolinx in 2017, his mandate was to help the Berlin-based content software company grow beyond its European footprint. Five and a half years later, Acrolinx has a strong customer base in the U.S.—thanks in part to Willis adding the role of chief pipeline officer in 2020.

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The One Marketing Metric That Keeps CMOs up at Night

Chief Marketing Officers name the one metric they live and die by — the one that keep them up at night. Marketing is an increasingly data-driven field, and the importance of metrics and KPIs can’t be overstated. But with so much available data, it can be difficult to determine which metrics are the most important. Learn which metric Acrolinx CMO, Christopher Willis, prioritizes.

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Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

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Design and implement a content governance system to increase ROI

Content is the core of customer experience. A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining customers. That’s where content governance comes in. It involves taking a systematic approach to measuring your current content’s status and actively guiding content creation to achieve your stated goals, such as increasing sign-ups for a newsletter or increasing conversion rates.

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These AI and ML startups are streamlining our lives at lightning speed

Artificial intelligence (AI) and machine learning (ML) are not just the future of technology, they are also the future of many industries. Whether the technologies are being used in health tech, creative production, or to help our online interactions, incredible advancements have been made through extensive investment. These automated technologies are entering widespread use to make our lives easier.

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Content Governance: The Path to Content Operational Excellence

It’s almost too obvious to say out loud, but customer experience is the most important determinant of success or failure in every market. What’s less obvious is the value of content in customer experience and how content operational excellence ensures positive experiences. Customer experience isn’t just confined to product experience, and content touches every part of the customer journey. Everything ranging from emails, website copy, blogs, brochures, and product information, to technical documentation, eBooks, support and knowledge base articles, and social media posts — the list is endless.

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Customer-Facing Communication is the Finance Industry’s Next Big Hurdle

The financial industry is about to see a communications reckoning. Between ongoing diversity discussions, upcoming regulations, and the threat of recession, financial institutions are facing a lot of pressure regarding their customer-facing communications. When company content is unclear or confusing about banks’ or brokers’ products and services, consumers make poor financial decisions. This contributes to unsustainable debt, poor credit, and even bankruptcy. These issues don’t just impact the consumers; they can have lasting effects on both the economy and the finance industry.

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AI in Content Marketing

In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data and trends along with analytics. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. The writing part will need researching, testing and optimization. Once the piece is ready, a team’s content marketers have to do the next part of the job.

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Insurtech: Augmenting marketing effectiveness with artificial intelligence

AI can be utilized throughout the marketing campaign process from research to implementation and control of the marketing campaign. Marketers can also leverage AI outside of the process of defining, creating, and managing their market campaigns in order to manage brand health and improve brand messaging and even improve and manage public relations.

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The Future of AI and Content Marketing

Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.

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8 Most Impactful Digital Marketing Trends For 2022 According To Industry Experts

To gain more insight into the top digital marketing trends of 2022, we reached out to industry experts to share their take. From chief marketing officers and CEOs to business owners, we gained insight into how these digital marketing trends are impacting the way brands need to strategize and adapt. Read on to learn about some of the most impactful digital marketing trends of 2022 and how they are shifting the industry.

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TransPerfect GlobalLink CCMS Releases Certified Acrolinx Connector for Astoria

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

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Content Governance and AI: An Interview with Christopher Willis

Content governance and artificial intelligence (AI) are transforming the marketing landscape, offering new opportunities and challenges for businesses. In this interview, we sit down with Christopher Willis, Chief Marketing Officer at Acrolinx, a leading AI-powered content governance solutions provider. Christopher shares his insights on his journey into marketing, the importance of content governance in the digital age, the impact of AI on marketing, and how Acrolinx is revolutionizing content creation and governance.

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AI is going to change the way entertainment is made. Will it be for better or worse?

From the Cannes Film Festival on the French Riviera to a Senate subcommittee in Washington D.C., and from a Hollywood backlot summit to Silicon Valley conference on the future of TV, one topic is on the lips of filmmakers, writers, novelists, musicians and other artists. See what Acrolinx CEO Volker Smid has to say about what the future will look like in the era of AI content creation.

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5 ways to harness AI in B2B content creation

Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. So, let’s look at how it can be bettered by artificial and human intelligence working together.

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AI Marketing Tools to Grow Your Business in 2023

AI-powered marketing solutions are essential for businesses that want to grow and increase profits. They provide valuable insights into customer behavior, help optimize the customer journey, and identify new opportunities for growth. So, if you want to stay ahead of the competition and take your business to the next level, it’s time to embrace AI marketing solutions.

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Best AI Marketing Tools 2023: Know How to Automate with AI

Tools based on artificial intelligence (AI) are revolutionizing almost every industry, including marketing. For the purpose of promoting their brands and firms, many businesses of all kinds are turning to AI marketing solutions. Whether you’re an individual or a company, they ought to be included in every business plan. They could advance the effectiveness of your marketing plan.

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10 AI Marketing Tools Every Startup Should Know About

In today’s digital age, artificial intelligence (AI) has revolutionized the way businesses approach marketing. With the help of advanced AI technologies, startups now have access to powerful marketing tools that can enhance their strategies, streamline processes, and drive growth. In this article, we will explore 10 AI marketing tools that every startup should be aware of. These tools have been carefully selected based on their effectiveness, reliability, and positive impact on marketing efforts.

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AI for Content Creation

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it. Is the hype too good to be true?

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7 AI Tools For Marketers

From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load. In this post, we’re not going to talk about Google’s Bard or OpenAI’s ChatGPT in any real detail, but instead share some alternative AI tools that can be helpful for brands and marketers.

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Proactively Answering Customer Questions Using Acrolinx

The best customer support interaction is the one that never happens. That is because it is always best for customers to be able to easily and quickly solve problems on their own without ever having to reach out to customer service.
That’s why Acrolinx enable large companies to safely leverage large language model technology to generate vast amounts of high quality content.

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Is Promo Ready for the AI Revolution?

From creating logos to writing detailed product copy, generative artificial intelligence like ChatGPT offers all sorts of tools to help your business – as long as you know how to use it properly. ChatGPT and other generative artificial intelligence interfaces have captivated the collective imagination in the last few months, generating equal parts excitement and existential terror.

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Acrolinx CEO, Volker Smid, talks about AI and regulation on Scripps News Live

Managing and mitigating the risks of generative AI, while also providing opportunities. That’s what Acrolinx CEO Volker Smid told Scripps News is needed for the industry, after the White House meeting on AI. With a focus on content governance, they are goals we strive towards everyday – making better content, faster, and now – safer. Check out Volker’s interview for more.

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Top 21 AI Marketing Tools to Grow Your Business in 2023

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses. Learn why Acrolinx is one of the best AI marketing tools that you should be using today!

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6 AI Content Creation Tools for E-Commerce

With AI technology becoming more accessible and advanced, AI content creation tools are gaining popularity in eCommerce. Looking for AI content creation tools to aid the content strategy of your eCommerce business? We have you covered. In the following sections, we’ll take you through the features of some of the best AI content creation tools in the market today.

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How ChatGPT and Other AI Tools Are Revolutionizing Digital Marketing

Artificial Intelligence (AI) has been the talk of the town for a while now, with AI-powered tools and applications making an impact in various industries, including digital marketing. From personalized content creation to chatbots and predictive analytics, AI is transforming digital marketing, helping marketers to automate tasks, personalize content, and deliver a better user experience. In this article, we’ll take a closer look at some of the top AI tools, including ChatGPT, and explore how they can help you enhance your digital marketing strategy.

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Learn about how Avalara leveraged IXIASOFT CCMS and Acrolinx to unify their internal and external content on a single platform

Avalara has grown quickly from its beginnings in 2004, to today’s leader in cloud-based tax compliance offerings. One of the reasons for that growth is their corporate culture, with a clear vision from the executives for moving projects forward. The company focuses on identifying applicable tax rates, filing tax returns, and managing compliance documents, among other services.

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With Great Analytics, Comes Great Content

A good content strategy requires a comprehensive understanding of how audiences consume your content, what’s working, and which activities you should focus on next. An effective marketer will always seek data on how each piece of content performed. What percentage of people saw it? It was liked? Shared it? However, not all metrics are equally useful.

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CMO Circle: Christopher P. Willis on Community, Sales-Marketing Collaboration

CMSWire Reporter Jennifer Torres chats with Acrolinx Chief Marketing Officer Chris Willis on this edition of CMO Circle. Willis is a recognized thought leader and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves. CMSWire caught up with Willis for a five-question Q&A on his role as CMO in our latest edition of the CMSWire CMO Circle series.

READ MORE

Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

READ MORE

TransPerfect GlobalLink CCMS Releases Certified Acrolinx Connector for Astoria

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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Content Science Announces Partnership With Acrolinx

Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”

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