How to put the kibosh on bad marketing clichés

Let’s face it, most marketers use clichés on a regular basis. And while there’s nothing really wrong with these words, they start to lose their value when people use them too much. Acrolinx CMO Chris Willis explains why it’s important to avoid clichés when you write, and offers suggestions on how to do it.


Why techies are an essential asset for the marketing team

Technical skills are now crucial for marketing teams. From database querying, front-end development, automation, modeling, and testing, there are a number of beneficial skills that techies bring to a marketing team in a tech-powered world. Read on to see what skills your team should have.


Acrolinx Named to 19th Annual EContent 100

Acrolinx is once again proud to be featured in the EContent 100 list of companies that matter most in the digital content industry.

“This may be the 19th annual EContent 100 list, but it’s the first time we’ve let readers choose the winners. Congratulations to the companies on the list who won the hearts and votes of their peers and customers.” — Theresa Cramer, Editor, EContent


How Can Brand Unleash the Power of CX

In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.


Acrolinx Receives KCS Aligned Certification

Acrolinx today announced its AI-powered content governance platform has received the Knowledge Centered Service (KCSsm) Aligned designation from the KCS Academy of the Consortium for Service Innovation. In addition, Acrolinx now has a KCS V6 Certified practitioner focused solely on the company’s KCS solution.


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