Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.
To gain more insight into the top digital marketing trends of 2022, we reached out to industry experts to share their take. From chief marketing officers and CEOs to business owners, we gained insight into how these digital marketing trends are impacting the way brands need to strategize and adapt. Read on to learn about some of the most impactful digital marketing trends of 2022 and how they are shifting the industry.
We are so excited to announce that we are joining forces with Acrolinx — an AI-powered enterprise content impact platform — to deliver end-to-end brand governance at scale. We all operate in an environment where your brand is critical to your success. Unfortunately, many companies lack centralized brand governance — a digital solution that ensures that each employee has equal, instant, and convenient access to the latest brand materials, including approved company language and imagery.
BizClik caught up with Content Specialist at Acrolinx, Kiana Minkie, who gave us a fascinating glimpse into the organisation’s content improvement technology, which is already radically transforming some of the major players in the enterprise world.
Paula Goldman, Chief Ethical and Humane Use Officer at Salesforce, wrote an article for the World Economic Forum about the technological lessons learned during the global pandemic. Learn more about how Acrolinx is helping drive inclusion in technical content.
Over the past six months, Salesforce has been identifying and replacing certain technical terms across its products as part of a strategy to make its technology more inclusive. Learn more about the role Acrolinx has to play in Salesforce’s article.
In 2020, Avaloq’s Language Services team implemented the Acrolinx content governance platform. Not only was it by far the biggest project in Language Services’ history, but it’s an example of Avaloq’s commitment to technological innovation in the area of language too. Read all about the project in the prestigious ITI Bulletin, published by the UK’s Institute of Translation and Interpreting.
“The digitalization of learning content is often overlooked or underestimated. We created a digital learning strategy to create and transform content so that it maximizes its impact, enables better decision-making and delivers a better user experience.” Learn more from Greisy Flores about how Acrolinx is helping improve digital dexterity at Nestlé.
In this contributed article, IT and digital marketing specialist Natash Lane, believes that when your industry basically revolves around keeping up with one of the most advanced companies, which also happens to be at the forefront of the AI field (Google), you need all the allies you can muster. This is why the SEO industry has always been among the first to adopt new technologies and practices. AI is not an exception.
There are a lot of great tools for content marketing that companies of varying sizes can use to not only create quality content but share it, analyze it, and ultimately optimize it. Not sure where to start in optimizing your content marketing strategy in 2020? Take a look at these top content marketing tools.
Mobile phone network Three is working hard to provide a more seamless approach to customer queries. Those efforts include Acrolinx, which integrates directly into Three UK’s content process to capture the brand’s tone of voice, terminology and other content guidelines.
Content has become an important tool for differentiating yourself from your competitors. Read on to understand how the most savvy organisations are adopting agile content development practices and embracing technology — helping them to build cohesive and workable content strategies, which really deliver.
The outcomes of mergers and acquisitions go beyond the obvious financial ones. Company cultures, employees, and reputations are forced to adapt, and brand identities evolve. This article provides advice on how to create content marketing strategies that protect brand values while bringing together disparate parts of an M&A puzzle.
We’re headed toward a bright future of more useful, helpful, technically-powered content that aligns with user habits, searches, and preferences. Check out 2020’s content marketing trends and how to evolve marketing strategies accordingly.
For the legal sector, content marketing isn’t straightforward – and being one step ahead of the competition is a must. Check out the key trends coming down the road and explore how marketers in this sector can optimize their strategies to take advantage of them.
Hello marketing, meet data! Check out what Acrolinx CMO, Christopher P Willis, had to say about how algorithms have changed the marketing industry — and how software can improve content quality and impact.
In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results.
How to embrace uncertainty and fear when adversity hits – and the power of trust in each other to overcome the biggest challenges. This podcast interview focuses on product innovation that has the power to build the best content, connect people across the world and create happy customers – but also about what it takes to grow a global SaaS business in periods of severe change. My guest is Volker Smid, CEO of Acrolinx.
In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters.
Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge. When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI? Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.
It’s a provocative statement, but great content marketing shouldn’t be built to sell your product. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. At UNMUTE 2021, Chris Willis, CMO of Acrolinx takes us through what makes content stand out and how great content can open doors for you and make you and your company successful.
Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.
Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.
Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.
In this episode, Frank and Andy speak to Christopher P. Willis about Using AI to Create a Better User Experience with Better Content. Certainly, if you have ever you read instructions or product documentation that left you annoyed and confused, then you can appreciate the work Acrolinx does.
In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.
How does a large organization with thousands of products, distributed locations, hundreds of content authors and different language requirements ensure proper message, voice, tone, brand and style guide compliance for thousands of different content pieces? In this interview, we ask these questions and more to content strategy expert and Acrolinx CMO Christopher Willis.
Acrolinx, a global leader in helping the world’s largest enterprises create higher-impact content, is excited to announce a unique partnership with Oncrawl, the SEO and data platform powered by the industry-leading SEO Crawler and Log Analyzer.
Funds advised by EMH Partners, the Munich based private equity firm with focus on investments in medium-sized businesses (“Mittelstand”), has acquired a significant minority share in Acrolinx Holding GmbH.
Acrolinx, a global leader in helping the world’s largest enterprises increase the impact of their content, is excited to announce the launch of its newest product capability, which uncovers a major gap between content creation and performance — to improve conversion.
Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence software, proudly welcomes Britta Mühlenberg as its Chief People Officer. Britta will foster a work environment that allows staff to thrive, grow, and contribute in a high-growth environment, while supporting physical and psychological safety, and employee wellbeing.
Acrolinx, the AI-powered content improvement SaaS company, today announced the release of its State of Inclusivity reports that focus on four industries: technology, pharmaceutical and medical device, manufacturing, and financial services.
Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.
Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.
CoreMedia, developer of the agile content management and digital experience platform, CoreMedia Content Cloud, today announced a strategic partnership based on its productized integration with Acrolinx, provider of the AI-powered content creation platform …
Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”
Acrolinx announces today that it has named Volker Smid as CEO. Smid brings a proven track record of scaling SaaS-based companies and will lead the next stage of the company’s accelerating growth and product innovation.
Today FeaturedCustomers released the 2019 Fall Content Marketing Platforms Software Customer Success Report to give prospects better insight on which Content Marketing Platforms Software would work best for their business according to real customer references.
Acrolinx today announced its AI-powered content governance platform has received the Knowledge Centered Service (KCSsm) Aligned designation from the KCS Academy of the Consortium for Service Innovation. In addition, Acrolinx now has a KCS V6 Certified practitioner focused solely on the company’s KCS solution.
Acrolinx, provider of the AI-powered platform that eliminates content chaos and delivers strategy-aligned content at scale, today announced its selection as the “Best Content Marketing Tool” at the Martech Awards 2019.
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