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A good content strategy requires a comprehensive understanding of how audiences consume your content, what’s working, and which activities you should focus on next. An effective marketer will always seek data on how each piece of content performed. What percentage of people saw it? It was liked? Shared it? However, not all metrics are equally useful.

CMSWire Reporter Jennifer Torres chats with Acrolinx Chief Marketing Officer Chris Willis on this edition of CMO Circle. Willis is a recognized thought leader and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves. CMSWire caught up with Willis for a five-question Q&A on his role as CMO in our latest edition of the CMSWire CMO Circle series.

Christopher Willis, CMO of Acrolinx, on how he manages his expanded role. When Christopher Willis started as chief marketing officer at Acrolinx in 2017, his mandate was to help the Berlin-based content software company grow beyond its European footprint. Five and a half years later, Acrolinx has a strong customer base in the U.S.—thanks in part to Willis adding the role of chief pipeline officer in 2020.

Chief Marketing Officers name the one metric they live and die by — the one that keep them up at night. Marketing is an increasingly data-driven field, and the importance of metrics and KPIs can’t be overstated. But with so much available data, it can be difficult to determine which metrics are the most important. Learn which metric Acrolinx CMO, Christopher Willis, prioritizes.

Content is the core of customer experience. A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining customers. That’s where content governance comes in. It involves taking a systematic approach to measuring your current content’s status and actively guiding content creation to achieve your stated goals, such as increasing sign-ups for a newsletter or increasing conversion rates.

As part of our series about the future of Artificial Intelligence, I had the pleasure of interviewing Christopher P. Willis. Thank you so much for joining us in this interview series! Can you share with us the ‘backstory” of how you decided to pursue this career path in AI?

Artificial intelligence (AI) and machine learning (ML) are not just the future of technology, they are also the future of many industries. Whether the technologies are being used in health tech, creative production, or to help our online interactions, incredible advancements have been made through extensive investment. These automated technologies are entering widespread use to make our lives easier.

It’s almost too obvious to say out loud, but customer experience is the most important determinant of success or failure in every market. What’s less obvious is the value of content in customer experience and how content operational excellence ensures positive experiences. Customer experience isn’t just confined to product experience, and content touches every part of the customer journey. Everything ranging from emails, website copy, blogs, brochures, and product information, to technical documentation, eBooks, support and knowledge base articles, and social media posts — the list is endless.

The financial industry is about to see a communications reckoning. Between ongoing diversity discussions, upcoming regulations, and the threat of recession, financial institutions are facing a lot of pressure regarding their customer-facing communications. When company content is unclear or confusing about banks’ or brokers’ products and services, consumers make poor financial decisions. This contributes to unsustainable debt, poor credit, and even bankruptcy. These issues don’t just impact the consumers; they can have lasting effects on both the economy and the finance industry.

In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data and trends along with analytics. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. The writing part will need researching, testing and optimization. Once the piece is ready, a team’s content marketers have to do the next part of the job.

AI can be utilized throughout the marketing campaign process from research to implementation and control of the marketing campaign. Marketers can also leverage AI outside of the process of defining, creating, and managing their market campaigns in order to manage brand health and improve brand messaging and even improve and manage public relations.

Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.

To gain more insight into the top digital marketing trends of 2022, we reached out to industry experts to share their take. From chief marketing officers and CEOs to business owners, we gained insight into how these digital marketing trends are impacting the way brands need to strategize and adapt. Read on to learn about some of the most impactful digital marketing trends of 2022 and how they are shifting the industry.

We are so excited to announce that we are joining forces with Acrolinx — an AI-powered enterprise content impact platform — to deliver end-to-end brand governance at scale. We all operate in an environment where your brand is critical to your success. Unfortunately, many companies lack centralized brand governance — a digital solution that ensures that each employee has equal, instant, and convenient access to the latest brand materials, including approved company language and imagery.

BizClik caught up with Content Specialist at Acrolinx, Kiana Minkie, who gave us a fascinating glimpse into the organisation’s content improvement technology, which is already radically transforming some of the major players in the enterprise world.

Learn more from CMSWire about the use case for AI in marketing, including analyzing and editing content for grammar, sentiment, tone and style.

Paula Goldman, Chief Ethical and Humane Use Officer at Salesforce, wrote an article for the World Economic Forum about the technological lessons learned during the global pandemic. Learn more about how Acrolinx is helping drive inclusion in technical content.

Over the past six months, Salesforce has been identifying and replacing certain technical terms across its products as part of a strategy to make its technology more inclusive. Learn more about the role Acrolinx has to play in Salesforce’s article.

Hello marketing, meet data! Check out what Acrolinx CMO, Christopher P Willis, had to say about how algorithms have changed the marketing industry — and how software can improve content quality and impact.

In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results.

How to embrace uncertainty and fear when adversity hits – and the power of trust in each other to overcome the biggest challenges. This podcast interview focuses on product innovation that has the power to build the best content, connect people across the world and create happy customers – but also about what it takes to grow a global SaaS business in periods of severe change. My guest is Volker Smid, CEO of Acrolinx.

In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters.

Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge. When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI? Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.

It’s a provocative statement, but great content marketing shouldn’t be built to sell your product. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. At UNMUTE 2021, Chris Willis, CMO of Acrolinx takes us through what makes content stand out and how great content can open doors for you and make you and your company successful.

This week our heroes talk with content governance expert Chris Willis, CMO @ Acrolinx. Chris offers some tips on how to keep your brand’s tone and voice consistent throughout the product lifecycle.

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.

Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.

Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.

In this episode, Frank and Andy speak to Christopher P. Willis about Using AI to Create a Better User Experience with Better Content. Certainly, if you have ever you read instructions or product documentation that left you annoyed and confused, then you can appreciate the work Acrolinx does.

Acrolinx CMO, Chris Willis, joins episode 6 of The Future of BizTech podcast. Listen to the full episode to learn more about Acrolinx’s AI-powered technology.

Acolinx’s CEO, Volker Smid, joined the Voices of Search Podcast to discuss how to optimize content to power customer experience, the value of metrics, and how AI can help.

Chris Willis, Acrolinx CMO, speaks to RegalixTV host Dheeraj Prasad about the shift to digital, capturing feedback for your content, and the importance of internal enablement.

In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.

How quickly will robots replace B2B copywriters? We talk to Dr Andrew Bredenkamp of Acrolinx, and find out why it might be time for writers to make friends with AI.

An episode of Content Matters by Ingeniux, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless.

How does a large organization with thousands of products, distributed locations, hundreds of content authors and different language requirements ensure proper message, voice, tone, brand and style guide compliance for thousands of different content pieces? In this interview, we ask these questions and more to content strategy expert and Acrolinx CMO Christopher Willis.

Corporate Vision magazine shares the 2022 winners of the Media Innovator Awards. This includes Acrolinx who won the Best Content Marketing Software Company award at Corporate Vision’s Media Innovator Awards. Learn more about these distinguished winners, and to find out the secrets behind their success.

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  MHP, in cooperation with Acrolinx, developed the Content Impact Maturity Model to help companies identify areas of improvement in their content supply chain and application possibilities of …

Continue reading “Acrolinx and MHP Partner to Develop Content Impact Maturity Model for Content Success”

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

Acrolinx, a global leader in helping the world’s largest enterprises create higher-impact content, is excited to announce a unique partnership with Oncrawl, the SEO and data platform powered by the industry-leading SEO Crawler and Log Analyzer.

Funds advised by EMH Partners, the Munich based private equity firm with focus on investments in medium-sized businesses (“Mittelstand”), has acquired a significant minority share in Acrolinx Holding GmbH.

Acrolinx, a global leader in helping the world’s largest enterprises increase the impact of their content, is excited to announce the launch of its newest product capability, which uncovers a major gap between content creation and performance — to improve conversion.

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence software, proudly welcomes Britta Mühlenberg as its Chief People Officer. Britta will foster a work environment that allows staff to thrive, grow, and contribute in a high-growth environment, while supporting physical and psychological safety, and employee wellbeing.

Acrolinx, the AI-powered content improvement SaaS company, today announced the release of its State of Inclusivity reports that focus on four industries: technology, pharmaceutical and medical device, manufacturing, and financial services.

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

Acrolinx sees cross-sector demand for its AI and NLP powered technology Berlin, Germany, and Waltham, MA, U.S. — August 4, 2021 — Acrolinx, the AI-powered content improvement SaaS …

Continue reading “UK Enterprises Embrace the Power of AI to Address Content Quality, Readability, and Accessibility Challenges”

Enterprise content improvement innovator triples growth in record year Berlin, Germany, and Waltham, MA, U.S. — May 25, 2021 — Acrolinx, the company whose AI-powered SaaS platform is …

Continue reading “Acrolinx Announces Strong Growth and Business Momentum in 2020 and Beyond”

CoreMedia, developer of the agile content management and digital experience platform, CoreMedia Content Cloud, today announced a strategic partnership based on its productized integration with Acrolinx, provider of the AI-powered content creation platform …

Combining Copy and Art to Improve Experience and Interface Designer Performance Berlin and Waltham – April 27, 2021 – Acrolinx, provider of the AI-powered content creation platform, today …

Continue reading “Acrolinx Releases Sketch Integration to Expedite the Design Process”

Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”

Acrolinx announces today that it has named Volker Smid as CEO. Smid brings a proven track record of scaling SaaS-based companies and will lead the next stage of the company’s accelerating growth and product innovation.

Today FeaturedCustomers released the 2019 Fall Content Marketing Platforms Software Customer Success Report to give prospects better insight on which Content Marketing Platforms Software would work best for their business according to real customer references.