Generative AI is transforming marketing and customer engagement, from content creation to data analysis to personalized interactions. These large language models produce human-like content at scale, optimize campaigns, and enhance customer self-service. With major brands rapidly adopting generative AI, its capabilities have quickly become thought of as a competitive necessity. This article will examine the ways that brands are using generative AI today, and will seek to answer the question: is it vital to embrace generative AI?
Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Banafshe Salehi review a bunch of cool and innovative AI tools, including Acrolinx, with the help of guest Saba El-Hilo, Unbounce’s SVP of Data and Engineering. They’re reprising the most popular episode to date – Try AI – but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We’ll find out on this episode of Unprompted.
“Our research, based on discussions with more than 25 business executives, data scientists, and content management team members, validates that the generative AI business case is grounded in time-based competition principles.” Learn how Lloyds Banking Group in the U.K. uses Acrolinx to help derive the right tone and voice for 13 of its brands.
You’ve written a brilliant piece of content. Your work has undergone rigorous research, revision, and refinement. You are ready to share it with the world. But wait before you click the publish or send button! Have you proofread your content? Learn how Acrolinx can help.
Content generation and finding the right tone and voice of copy is a common use case for generative AI, as it can help businesses meet the complex content challenges across writers, languages, and cultures. Find out how Lloyds Banking Group in the U.K. uses Acrolinx to find the right tone and voice for 13 brands.
A few decades back, no one thought that you could see the map of any place or city on your mobile phone with just a single click. Or you would be recommended the product that you searched a while ago. All this was just a dream back then, but now it has turned into a reality with AI. In the past decade, machine learning has been used extensively in various fields. Recently, it has been used more and more in the digital marketing industry. Let’s see how technology like Acrolinx can help.
As the use of AI technology increases, so does the quantity of published content. But, as experts note, increasing content volume is only beneficial if it’s any good. That advice is heeded now more than ever by enterprises across varying industries. Especially as the age of AI integration helps streamline content output and productivity. For more insight on the impact of AI technology in the content creation field, we spoke with Volker Smid, Chief Executive Officer of Acrolinx – a content company that uses human and AI-generated resources to help govern and improve enterprise content.
Why is it becoming more crucial for content marketing and sales teams to work more closely together? Christopher P Willis, Chief Marketing Officer at Acrolinx, has some insights around it that he shares in an interview with MarTech. Chris covers his journey in the tech market, the five fundamentals that need to shape every B2B marketing plan, and talks through some of his most relied on marketing strategies (ABM/others) and the martech that he’s used to drive goals from them.
When it comes to generating pipeline, Christopher Willis of Acrolinx believes that authentic partner relationships are key and he’s got the data to prove it. Partner marketing goes so far beyond quick, splashy co-marketing moments. Investing in deep, rich partnerships with like-minded brands are key to making a major impact for both brands. Christopher Willis, CMO (or perhaps better known as the Chief Pipeline Officer) of Acrolinx stopped by this week’s episode of Pipeline Visionaries to talk about their unique investment in partnerships and why they focus on truly working alongside their partners for transformational impact on both sides. Hear his takes on: Narrowing in on strategic relationships with partners, pushing a comp model where everyone wins or loses together, reaching buyers through hyper-personalized, granular messaging.
The power of quality content is undeniable, but companies that prioritize inclusive language across their organization automatically land high in the minds of current and prospective employees. And the embrace of artificial intelligence tools can help organizations get there. In order to prepare for population shifts in present and future workforces, employers should be taking a hard look at what their company’s language says about their overall level of inclusivity. Gen Z, which will soon make up the majority of the workforce, is the most diverse U.S. generation to date in terms of race, ethnicity and sexual orientation, according to the American Psychological Association.
In the rapidly evolving world of marketing, staying ahead of the competition is essential to success. The integration of Artificial Intelligence (AI) has revolutionized the marketing landscape, enabling businesses to analyze vast amounts of data, automate processes, and deliver personalized experiences to their target audiences. In this article, we present the top 10 AI tools for marketing, each handpicked for its ability to enhance campaign performance, optimize customer interactions, and drive revenue growth. From intelligent chatbots to predictive analytics platforms, these tools offer a range of powerful features that cater to diverse marketing needs.
“Can machines think?” This question has been heavily debated by researchers, scientists, and philosophers for years. But Alan Turing, who was widely considered the father of computer science, suggested that the more important thing to ask here was – What would happen if a machine could deceive a person into believing it was human?And this is what gave rise to the idea of artificial intelligence.
Artificial Intelligence (AI) is making waves across various industries, and content marketing is no exception. The integration of AI in content marketing is not merely a trend but a substantial shift in how content is created, distributed, and optimized. Here’s the insight: AI is not just a buzzword; it’s a powerful tool that is reshaping the content marketing landscape. According to statistics, 63% of marketers are expected to increase their AI budgets in 2023. Furthermore, the market for AI in marketing is projected to reach $107.5 billion by 2028, up from $15.84 billion in 2021, as reported by Statista.
Two-thirds of marketers investing in AI report a positive ROI—43% said they saw twofold ROI and 22% saw threefold ROI—per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys, based on intel from a recent Meet the Analyst Webinar.
The use of Artificial Intelligence (AI) has taken off in marketing, and it’s not going to stop anytime soon. I would be surprised if there were any eLearning companies—big or small—that haven’t at least considered using top AI marketing tools to boost revenue and bring business growth. By implementing some of the best AI marketing tools right now, not only will you stay ahead of the competition, but you’ll manage to free valuable time for your team members, creating space for more meaningful projects to become a reality!
These are 14 AI-powered tools that can enhance social media management, content creation, and marketing efforts. These tools offer a range of features to help content creators, marketers, and brands optimize their online presence. Learn how Acrolinx can help your organization enhance and improve your social media management.
AI Marketing software is revolutionizing almost every sector. This includes marketing. AI marketing tools are used by companies of all sizes to promote brands and businesses. These tools should be a part of every business plan. AI is a great way to save time and money while still maximizing the power of data. AI marketing tools also allow businesses to personalize sales and marketing strategies. Predictive analytics can provide deep insight into purchasing habits. Do you know that companies such as Netflix and Google are big on recommendations? Many impressive AI Marketing software and tools are available. Let’s look at 20 of the best.
Brand managers play a critical role in establishing and nurturing a strong brand identity for a business. With the advent of artificial intelligence (AI) technologies, brand managers now have access to powerful tools that can streamline their operations, enhance productivity, and drive better results. In this post, we will explore some essential AI tools that brand managers can leverage to run their operations efficiently and effectively.
For enterprises seeking the productivity benefits of generative AI (GAI) without the massive financial, legal or compliance risks, content governance leader Acrolinx has introduced AI Enrich for Acrolinx, a new GAI module, and a first-of-its-kind enterprise-grade solution.
Corporate Vision magazine shares the 2022 winners of the Media Innovator Awards. This includes Acrolinx who won the Best Content Marketing Software Company award at Corporate Vision’s Media Innovator Awards. Learn more about these distinguished winners, and to find out the secrets behind their success.
Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.
TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.
Acrolinx, a global leader in helping the world’s largest enterprises create higher-impact content, is excited to announce a unique partnership with Oncrawl, the SEO and data platform powered by the industry-leading SEO Crawler and Log Analyzer.
Funds advised by EMH Partners, the Munich based private equity firm with focus on investments in medium-sized businesses (“Mittelstand”), has acquired a significant minority share in Acrolinx Holding GmbH.
Acrolinx, a global leader in helping the world’s largest enterprises increase the impact of their content, is excited to announce the launch of its newest product capability, which uncovers a major gap between content creation and performance — to improve conversion.
Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence software, proudly welcomes Britta Mühlenberg as its Chief People Officer. Britta will foster a work environment that allows staff to thrive, grow, and contribute in a high-growth environment, while supporting physical and psychological safety, and employee wellbeing.
Acrolinx, the AI-powered content improvement SaaS company, today announced the release of its State of Inclusivity reports that focus on four industries: technology, pharmaceutical and medical device, manufacturing, and financial services.
Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.
Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.
CoreMedia, developer of the agile content management and digital experience platform, CoreMedia Content Cloud, today announced a strategic partnership based on its productized integration with Acrolinx, provider of the AI-powered content creation platform …
Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”
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