Design and implement a content governance system to increase ROI
Content is the core of customer experience. A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining customers. That’s where content governance comes in. It involves taking a systematic approach to measuring your current content’s status and actively guiding content creation to achieve your stated goals, such as increasing sign-ups for a newsletter or increasing conversion rates.
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