Learn about how Avalara leveraged IXIASOFT CCMS and Acrolinx to unify their internal and external content on a single platform

Avalara has grown quickly from its beginnings in 2004, to today’s leader in cloud-based tax compliance offerings. One of the reasons for that growth is their corporate culture, with a clear vision from the executives for moving projects forward. The company focuses on identifying applicable tax rates, filing tax returns, and managing compliance documents, among other services.

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With Great Analytics, Comes Great Content

A good content strategy requires a comprehensive understanding of how audiences consume your content, what’s working, and which activities you should focus on next. An effective marketer will always seek data on how each piece of content performed. What percentage of people saw it? It was liked? Shared it? However, not all metrics are equally useful.

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CMO Circle: Christopher P. Willis on Community, Sales-Marketing Collaboration

CMSWire Reporter Jennifer Torres chats with Acrolinx Chief Marketing Officer Chris Willis on this edition of CMO Circle. Willis is a recognized thought leader and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves. CMSWire caught up with Willis for a five-question Q&A on his role as CMO in our latest edition of the CMSWire CMO Circle series.

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Why Sales Velocity Is Chief Pipeline Officer’s Most Important Metric

Christopher Willis, CMO of Acrolinx, on how he manages his expanded role. When Christopher Willis started as chief marketing officer at Acrolinx in 2017, his mandate was to help the Berlin-based content software company grow beyond its European footprint. Five and a half years later, Acrolinx has a strong customer base in the U.S.—thanks in part to Willis adding the role of chief pipeline officer in 2020.

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The One Marketing Metric That Keeps CMOs up at Night

Chief Marketing Officers name the one metric they live and die by — the one that keep them up at night. Marketing is an increasingly data-driven field, and the importance of metrics and KPIs can’t be overstated. But with so much available data, it can be difficult to determine which metrics are the most important. Learn which metric Acrolinx CMO, Christopher Willis, prioritizes.

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Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

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Design and implement a content governance system to increase ROI

Content is the core of customer experience. A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining customers. That’s where content governance comes in. It involves taking a systematic approach to measuring your current content’s status and actively guiding content creation to achieve your stated goals, such as increasing sign-ups for a newsletter or increasing conversion rates.

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These AI and ML startups are streamlining our lives at lightning speed

Artificial intelligence (AI) and machine learning (ML) are not just the future of technology, they are also the future of many industries. Whether the technologies are being used in health tech, creative production, or to help our online interactions, incredible advancements have been made through extensive investment. These automated technologies are entering widespread use to make our lives easier.

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Content Governance: The Path to Content Operational Excellence

It’s almost too obvious to say out loud, but customer experience is the most important determinant of success or failure in every market. What’s less obvious is the value of content in customer experience and how content operational excellence ensures positive experiences. Customer experience isn’t just confined to product experience, and content touches every part of the customer journey. Everything ranging from emails, website copy, blogs, brochures, and product information, to technical documentation, eBooks, support and knowledge base articles, and social media posts — the list is endless.

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Customer-Facing Communication is the Finance Industry’s Next Big Hurdle

The financial industry is about to see a communications reckoning. Between ongoing diversity discussions, upcoming regulations, and the threat of recession, financial institutions are facing a lot of pressure regarding their customer-facing communications. When company content is unclear or confusing about banks’ or brokers’ products and services, consumers make poor financial decisions. This contributes to unsustainable debt, poor credit, and even bankruptcy. These issues don’t just impact the consumers; they can have lasting effects on both the economy and the finance industry.

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AI in Content Marketing

In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data and trends along with analytics. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. The writing part will need researching, testing and optimization. Once the piece is ready, a team’s content marketers have to do the next part of the job.

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Insurtech: Augmenting marketing effectiveness with artificial intelligence

AI can be utilized throughout the marketing campaign process from research to implementation and control of the marketing campaign. Marketers can also leverage AI outside of the process of defining, creating, and managing their market campaigns in order to manage brand health and improve brand messaging and even improve and manage public relations.

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The Future of AI and Content Marketing

Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.

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8 Most Impactful Digital Marketing Trends For 2022 According To Industry Experts

To gain more insight into the top digital marketing trends of 2022, we reached out to industry experts to share their take. From chief marketing officers and CEOs to business owners, we gained insight into how these digital marketing trends are impacting the way brands need to strategize and adapt. Read on to learn about some of the most impactful digital marketing trends of 2022 and how they are shifting the industry.

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Tuesdays with Trailblazers ft. Christopher Willis, CMO, Acrolinx

Acrolinx is a SaaS enterprise editorial management system that acts as an “editor by your side.” Christopher Willis, CMO, Acrolinx, takes us through the significance and nuances of enhancing editorial efficiency, the ways their AI-powered platform helps accomplish it, and how he has been shaping the marketing function at the organization.

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12 Trending AI Tools To Manage Your Business And Routine Operations

Looking for the perfect AI tools to use to manage and grow your business? So, this article is the right one for you. We brought you the list of the best and trending AI tools you can use for various activities in your business. It doesn’t matter if you’re a solopreneur or a start-up, these tools can help you improve your productivity and handle complex tasks easily. We try to cover the best tools in this post. All of which help you with the most important functions such as managing your marketing, sales, and day-to-day business operations.

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OpenAI promises to defend business customers against copyright claims

OpenAI today announced it’ll step in and defend businesses using OpenAI products if they face claims around copyright infringement as it pertains to OpenAI apps and services. As part of a new program, Copyright Shield, OpenAI says that it’ll pay the legal costs incurred by customers — specifically customers using the “generally available” features of OpenAI’s developer platform and ChatGPT Enterprise, the business tier of its AI-powered ChatGPT chatbot — who face lawsuits over IP claims against work generated by an OpenAI tool.

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Can Artificial Intelligence Write Better Email Subject Lines Than Humans?

Unless you’re an expert email marketer, coming up with brilliant subject lines every time can be tough. This is especially true if you’re sending personalized emails multiple times per week. Plus, you may need to write several subject lines and run split tests to find the best. This is time-consuming! This post will explore how AI works with email subject lines and why you should get inspiration from AI when writing email subject lines. You’ll also learn about some of the best AI email subject line generators.

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Solving the Attribution Challenge: Christopher P. Willis shares his Global Active Awareness Scoring Methodology

At first glance, tracking engagement data may sound like another vanity metric—until it shows an uptick in meaningful sales conversations. Sales and marketing alignment was never a problem for Acrolinx, as evidenced by Christopher P. Willis’ title: Chief Marketing & Pipeline Officer. In this episode, Chris talks about the value of tracking engagement data and its usefulness for sales and introduces his Global Active Awareness Score (GAAS), a comprehensive methodology to measure awareness and attribution by tracking every touchpoint and interaction with the audience.

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Acrolinx Is More Than an AI Writing Assistant: Meet The Enterprise Editorial Management System Used By The World’s Biggest Brands

AI has been shown to have risks in content, especially for companies with an ample supply of content sources and insufficient management of the editorial process. But what if businesses could leverage AI to improve content governance? Acrolinx helps companies govern their content sources efficiently with its AI editorial management software. It allows users to train language models with their best content and create brand-specific guidelines for every content form, from technical documentation to marketing blogs. We spoke with Christopher Willis, Chief Marketing Officer of Acrolinx, about how Acrolinx enables companies to maintain their content strategies, create brand-aligned content, and optimize the editorial process for cost and time savings.

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Some gen AI vendors say they’ll defend customers from IP lawsuits. Others, not so much.

With all of the conversations around generative AI this year, there are still so many unanswered questions. Kyle Wiggers examined one of these questions in this TechCrunch article. Intellectual property concerns ranked as the top concern that enterprises have around implementing generative AI. In fact, in a recent survey from Acrolinx, respondents ranked it as the top concern among companies with integrating generative AI. Read about the challenges and concerns around potential copyright infringement with generative AI models, and the possible legal ramifications that can stem from AI-generated content.

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Are GenAI Copyright Protections Enough to Quell IP Concerns?

In fact, a recent Acrolinx survey of Fortune 500 companies found IP concerns to be prominent for enterprise leaders considering generative AI technology. Asked what their primary concern about the use of generative AI is, 25 of the 86 respondents selected intellectual property as their biggest concern. This was followed closely by customer security compliance concerns, which received 23 votes. Comparatively, the other three answers (bias and inaccuracy, privacy risk, and public data availability and quality) received between nine to 16 votes each. Interestingly, the concern that was ranked the lowest, at 43 votes, is privacy risk.

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Can Brands Survive Without Leveraging Generative AI?

Generative AI is transforming marketing and customer engagement, from content creation to data analysis to personalized interactions. These large language models produce human-like content at scale, optimize campaigns, and enhance customer self-service. With major brands rapidly adopting generative AI, its capabilities have quickly become thought of as a competitive necessity. This article will examine the ways that brands are using generative AI today, and will seek to answer the question: is it vital to embrace generative AI?

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Unprompted: AI, Marketing and You – Try AI

Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Banafshe Salehi review a bunch of cool and innovative AI tools, including Acrolinx, with the help of guest Saba El-Hilo, Unbounce’s SVP of Data and Engineering. They’re reprising the most popular episode to date – Try AI – but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We’ll find out on this episode of Unprompted.

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Revolution Has Its Consequences: GenAI Is No Different

“Our research, based on discussions with more than 25 business executives, data scientists, and content management team members, validates that the generative AI business case is grounded in time-based competition principles.” Learn how Lloyds Banking Group in the U.K. uses Acrolinx to help derive the right tone and voice for 13 of its brands.

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Proofreading: An Essential Skill For Content Creators

You’ve written a brilliant piece of content. Your work has undergone rigorous research, revision, and refinement. You are ready to share it with the world. But wait before you click the publish or send button! Have you proofread your content? Learn how Acrolinx can help.

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B2B marketers need to dig in to understand generative AI

Content generation and finding the right tone and voice of copy is a common use case for generative AI, as it can help businesses meet the complex content challenges across writers, languages, and cultures. Find out how Lloyds Banking Group in the U.K. uses Acrolinx to find the right tone and voice for 13 brands.

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The Future of AI in Digital Marketing

A few decades back, no one thought that you could see the map of any place or city on your mobile phone with just a single click. Or you would be recommended the product that you searched a while ago. All this was just a dream back then, but now it has turned into a reality with AI. In the past decade, machine learning has been used extensively in various fields. Recently, it has been used more and more in the digital marketing industry. Let’s see how technology like Acrolinx can help.

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Volker Smid, Acrolinx: “as with any technological advancement, there are challenges that we need to navigate”

As the use of AI technology increases, so does the quantity of published content. But, as experts note, increasing content volume is only beneficial if it’s any good. That advice is heeded now more than ever by enterprises across varying industries. Especially as the age of AI integration helps streamline content output and productivity. For more insight on the impact of AI technology in the content creation field, we spoke with Volker Smid, Chief Executive Officer of Acrolinx – a content company that uses human and AI-generated resources to help govern and improve enterprise content.

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MarTech Interview with Christopher P Willis, CMO at Acrolinx

Why is it becoming more crucial for content marketing and sales teams to work more closely together? Christopher P Willis, Chief Marketing Officer at Acrolinx, has some insights around it that he shares in an interview with MarTech. Chris covers his journey in the tech market, the five fundamentals that need to shape every B2B marketing plan, and talks through some of his most relied on marketing strategies (ABM/others) and the martech that he’s used to drive goals from them.

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Generating Pipeline Through Authentic Partner Relationships

When it comes to generating pipeline, Christopher Willis of Acrolinx believes that authentic partner relationships are key and he’s got the data to prove it. Partner marketing goes so far beyond quick, splashy co-marketing moments. Investing in deep, rich partnerships with like-minded brands are key to making a major impact for both brands. Christopher Willis, CMO (or perhaps better known as the Chief Pipeline Officer) of Acrolinx stopped by this week’s episode of Pipeline Visionaries to talk about their unique investment in partnerships and why they focus on truly working alongside their partners for transformational impact on both sides. Hear his takes on: Narrowing in on strategic relationships with partners, pushing a comp model where everyone wins or loses together, reaching buyers through hyper-personalized, granular messaging.

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Job postings not attracting top candidates? Use AI for an inclusive language refresh

The power of quality content is undeniable, but companies that prioritize inclusive language across their organization automatically land high in the minds of current and prospective employees. And the embrace of artificial intelligence tools can help organizations get there. In order to prepare for population shifts in present and future workforces, employers should be taking a hard look at what their company’s language says about their overall level of inclusivity. Gen Z, which will soon make up the majority of the workforce, is the most diverse U.S. generation to date in terms of race, ethnicity and sexual orientation, according to the American Psychological Association.

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Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

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TransPerfect GlobalLink CCMS Releases Certified Acrolinx Connector for Astoria

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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Content Science Announces Partnership With Acrolinx

Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”

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