Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Artificial intelligence is at work all around us. And this “science of making machines smart” is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. If you take away only one thing from this post, let it be: “Try it!” If you take away two things, let the second be “Don’t wait!”

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Content, AI and Human Domination

When it comes to technology trends, much of the heat these days is around artificial intelligence or AI. And it seems there’s serious infighting among tech titans regarding AI – there’s one faction, led by Larry Page, that says AI can absolutely be developed with a “do no harm” edict, and then there are the doomsayers, led by Elon Musk, who say there’s a real possibility for AI to wipe out humanity on Earth altogether…perhaps as soon as 2050! Hence his rush to get to Mars.

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Acrolinx Live-Streams Content Connections 2017 on Facebook

On May 15 and 16, 2017, Acrolinx is hosting its flagship conference Content Connections live in Berlin. For those who won’t be able to participate in person, Acrolinx is broadcasting the event on May 15 for audiences in the EMEA region and on May 16 for the German-speaking public.

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This Company Uses Artificial Intelligence to Improve Content for Facebook, IBM, and Nestle

Artificial intelligence platform Acrolinx (@Acrolinx) employs machine learning and natural language processing (NLP) to improve the content of some of the world’s biggest brands. Using Acrolinx, companies like Facebook, IBM, Nestle, and Boeing make their content better using AI-powered scoring and recommendations. Acrolinx also keeps tabs on how compliant content is with a company’s brand and standards.

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Acrolinx Announces Content Connections 2017

Acrolinx today announced open registration for Content Connections 2017, its flagship event for content professionals. Bringing together a combination of industry thought leaders and content practitioners from some of the world’s best-known brands, the conference is designed to help participants better understand big trends in content.

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The Future of AI and Content Marketing

Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.

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8 Most Impactful Digital Marketing Trends For 2022 According To Industry Experts

To gain more insight into the top digital marketing trends of 2022, we reached out to industry experts to share their take. From chief marketing officers and CEOs to business owners, we gained insight into how these digital marketing trends are impacting the way brands need to strategize and adapt. Read on to learn about some of the most impactful digital marketing trends of 2022 and how they are shifting the industry.

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Templafy x Acrolinx: Delivering Brand Insurance

We are so excited to announce that we are joining forces with Acrolinx — an AI-powered enterprise content impact platform — to deliver end-to-end brand governance at scale. We all operate in an environment where your brand is critical to your success. Unfortunately, many companies lack centralized brand governance — a digital solution that ensures that each employee has equal, instant, and convenient access to the latest brand materials, including approved company language and imagery.

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Cloud Control: Five Translators Explain How Language Technology Is Helping Bring Consistency To Their Company’s Communications

In 2020, Avaloq’s Language Services team implemented the Acrolinx content governance platform. Not only was it by far the biggest project in Language Services’ history, but it’s an example of Avaloq’s commitment to technological innovation in the area of language too. Read all about the project in the prestigious ITI Bulletin, published by the UK’s Institute of Translation and Interpreting.

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How New Technology Has Improved Training and Development

“The digitalization of learning content is often overlooked or underestimated. We created a digital learning strategy to create and transform content so that it maximizes its impact, enables better decision-making and delivers a better user experience.” Learn more from Greisy Flores about how Acrolinx is helping improve digital dexterity at Nestlé.

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2021 OnCon Icon Awards

We’re thrilled to have won the Top 25 Marketing Vendor Award at OnConferences 2021 Icon Awards! Check out the full list of winners.

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Making Your Website Smarter: How to Power Your SEO with AI

In this contributed article, IT and digital marketing specialist Natash Lane, believes that when your industry basically revolves around keeping up with one of the most advanced companies, which also happens to be at the forefront of the AI field (Google), you need all the allies you can muster. This is why the SEO industry has always been among the first to adopt new technologies and practices. AI is not an exception.

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The Top 10 Tools for Content Marketing Strategy in 2020

There are a lot of great tools for content marketing that companies of varying sizes can use to not only create quality content but share it, analyze it, and ultimately optimize it. Not sure where to start in optimizing your content marketing strategy in 2020? Take a look at these top content marketing tools.

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Three overhauls online CX strategy with Yext Answers

Mobile phone network Three is working hard to provide a more seamless approach to customer queries. Those efforts include Acrolinx, which integrates directly into Three UK’s content process to capture the brand’s tone of voice, terminology and other content guidelines.

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Content marketers need seats at the M&A table

The outcomes of mergers and acquisitions go beyond the obvious financial ones. Company cultures, employees, and reputations are forced to adapt, and brand identities evolve. This article provides advice on how to create content marketing strategies that protect brand values while bringing together disparate parts of an M&A puzzle.

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What content trends will dominate in 2020?

We’re headed toward a bright future of more useful, helpful, technically-powered content that aligns with user habits, searches, and preferences. Check out 2020’s content marketing trends and how to evolve marketing strategies accordingly.

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Where Marketing and Data Meet – KNN Ep. 84

Hello marketing, meet data! Check out what Acrolinx CMO, Christopher P Willis, had to say about how algorithms have changed the marketing industry — and how software can improve content quality and impact.

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The Virtual CMO Podcast: The Role of Diversity, Equity, and Inclusion in Communications

In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results.

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Value Inspiration Podcast: #197 – Volker Smid, CEO of Acrolinx on surviving a global crisis and coming out stronger

How to embrace uncertainty and fear when adversity hits – and the power of trust in each other to overcome the biggest challenges. This podcast interview focuses on product innovation that has the power to build the best content, connect people across the world and create happy customers – but also about what it takes to grow a global SaaS business in periods of severe change. My guest is Volker Smid, CEO of Acrolinx.

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Marketing B2B Technology Podcast: Interview with Chris Willis

In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters.

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Branding, Marketing, Support, Content Governance And How Artificial Intelligence Can Help. Also, How It Cannot | Redefining Society With Christopher Willis

Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge. When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI? Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.

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Forget Customers. Focus on Value. Notes From the UNMUTE 2021 Stage FT. Chris Willis

It’s a provocative statement, but great content marketing shouldn’t be built to sell your product. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. At UNMUTE 2021, Chris Willis, CMO of Acrolinx takes us through what makes content stand out and how great content can open doors for you and make you and your company successful.

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Leverage Expansion Marketing for Greater Sales

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.

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The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.

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How will AI change Content Creation for Businesses?

Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.

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How Can Brand Unleash the Power of CX

In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.

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Content Strategies for Large & Complex Organizations

How does a large organization with thousands of products, distributed locations, hundreds of content authors and different language requirements ensure proper message, voice, tone, brand and style guide compliance for thousands of different content pieces? In this interview, we ask these questions and more to content strategy expert and Acrolinx CMO Christopher Willis.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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Content Science Announces Partnership With Acrolinx

Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”

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Acrolinx Receives KCS Aligned Certification

Acrolinx today announced its AI-powered content governance platform has received the Knowledge Centered Service (KCSsm) Aligned designation from the KCS Academy of the Consortium for Service Innovation. In addition, Acrolinx now has a KCS V6 Certified practitioner focused solely on the company’s KCS solution.

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