Hello marketing, meet data! Check out what Acrolinx CMO, Christopher P Willis, had to say about how algorithms have changed the marketing industry — and how software can improve content quality and impact.
READ MOREIn episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results.
READ MOREIn this episode, host Shahin Hoda chats with Christopher Willis, Chief Marketing Officer at Acrolinx, about how B2B marketers should think about pipeline acceleration and how they can execute it successfully. During the conversation, Chris emphasises the importance of having consistent meetings with sales and revenue executives about their pipeline for future quarters. He also talks about the marketing team’s role in removing any risks concerning the deals in the sales pipeline.
READ MOREHow to embrace uncertainty and fear when adversity hits – and the power of trust in each other to overcome the biggest challenges. This podcast interview focuses on product innovation that has the power to build the best content, connect people across the world and create happy customers – but also about what it takes to grow a global SaaS business in periods of severe change. My guest is Volker Smid, CEO of Acrolinx.
READ MOREIn this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters.
READ MOREAcrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence software, proudly welcomes Britta Mühlenberg as its Chief People Officer. Britta will foster a work environment that allows staff to thrive, grow, and contribute in a high-growth environment, while supporting physical and psychological safety, and employee wellbeing.
READ MORERemember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge. When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI? Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.
READ MOREIt’s a provocative statement, but great content marketing shouldn’t be built to sell your product. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. At UNMUTE 2021, Chris Willis, CMO of Acrolinx takes us through what makes content stand out and how great content can open doors for you and make you and your company successful.
READ MOREAcrolinx, the AI-powered content improvement SaaS company, today announced the release of its State of Inclusivity reports that focus on four industries: technology, pharmaceutical and medical device, manufacturing, and financial services.
READ MOREThis week our heroes talk with content governance expert Chris Willis, CMO @ Acrolinx. Chris offers some tips on how to keep your brand’s tone and voice consistent throughout the product lifecycle.
READ MOREDon’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.
READ MOREOur guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.
READ MOREToday’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.
READ MOREBizClik caught up with Content Specialist at Acrolinx, Kiana Minkie, who gave us a fascinating glimpse into the organisation’s content improvement technology, which is already radically transforming some of the major players in the enterprise world.
READ MOREIn this episode, Frank and Andy speak to Christopher P. Willis about Using AI to Create a Better User Experience with Better Content. Certainly, if you have ever you read instructions or product documentation that left you annoyed and confused, then you can appreciate the work Acrolinx does.
READ MOREAward-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.
READ MOREAcrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.
READ MORELearn more from CMSWire about the use case for AI in marketing, including analyzing and editing content for grammar, sentiment, tone and style.
READ MOREWelcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. This week Acrolinx’s CRO, Shane Cumming, shares how to calculate the ROI for your AI content governance platform.
READ MOREThe EU AI Act will come into force in 2024, meaning that global enterprise businesses will need to take steps toward compliance. The European Union’s AI Act regulates the technology by placing AI models into buckets of risk ranging from minimal risk to unacceptable risk. Check out what Acrolinx CEO, Volker Smid, had to say about the new regulations.
READ MOREVendors like GitHub and Amazon have introduced settings and policies aimed at allaying the fears of companies wary of the IP challenges around their GenAI coding tools. But it’s unclear that they’ve made much headway. In a 2023 survey of Fortune 500 businesses by Acrolinx, nearly a third said that intellectual property was their biggest concern about the use of generative AI. “We used permissive licence code to train [our models] because our customers demanded it,” Klimov said.
READ MORELooking for some robot assistance? The top 25 AI marketing tools can make social media management (and marketing in general!) so much easier. Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better—especially when it comes to AI marketing tools.
READ MORESurveys show a majority of Americans are increasingly cautious about the growing role of AI in their lives. State legislatures are taking the lead in regulating artificial intelligence after a quarter-century in which Congress has failed to come up with substantive laws governing tech. See what Volker Smid, CEO of Acrolinx, had to say.
READ MOREThe best Enterprise Software podcasts from thousands of podcasts on the web and ranked by traffic, social media followers, and freshness, by FeedSpot. The WordBirds Podcast, sponsored by Acrolinx, is in spot number two! Check out the full list in this article.
READ MOREGoogle’s making the second generation of Imagen, its AI model that can create and edit images given a text prompt, more widely available — at least to Google Cloud customers using Vertex AI who’ve been approved for access. But the company isn’t disclosing which data it used to train the new model — nor introducing a way for creators who might’ve inadvertently contributed to the dataset to opt out or apply for compensation. Called Imagen 2, Google’s enhanced model — which was quietly launched in preview at the tech giant’s I/O conference in May — was developed using technology from Google DeepMind, Google’s flagship AI lab. Compared to the first-gen Imagen, it’s “significantly” improved in terms of image quality, Google claims (the company bizarrely refused to share image samples prior to this morning), and introduces new capabilities, including the ability to render text and logos.
READ MOREWith the integration of AI writing for ecommerce, businesses can attain a competitive edge by leveraging advanced algorithms that optimize content and generate powerful SEO-optimized copy. This increases online visibility and ensures a steady stream of free organic traffic. Learn how Acrolinx can help in this article.
READ MOREStating the obvious, content is everywhere in today’s business scenario, and it wouldn’t be wrong to say that it drives the lion’s share of marketing initiatives for most of today’s organizations. Acrolinx, the leading SaaS enterprise editorial management system, enters here to optimize the content and editorial processes and enhance their efficiency.
READ MORE2023 was a tumultuous year for B2B marketers, with significant financial obstacles leading to budget cuts more severe for B2B companies compared to B2C firms. This economic climate prompted a cautious approach among business buying committees. In response, B2B marketers displayed resilience by creatively adapting to limited resources, focusing on impactful strategies, and leveraging community knowledge to navigate the tough economic landscape. We honored these leaders in our eBook, The 101 Top B2B Marketing Influencers of 2023 which highlights their professional journeys and expertise. Below, find the key takeaways, highlighting the resilience, innovation, and strategic thinking of these marketing leaders, and offering broader lessons for B2B marketers.
READ MOREAmazon says that Titan Image Generator was trained on a “diverse set of datasets” across a “broad range of domains” and can be optionally fine-tuned on custom datasets, and includes built-in mitigations for toxicity and bias. In a recent survey of Fortune 500 companies by Acrolinx, nearly a third said that intellectual property was their biggest concern about the use of generative AI. Another poll found that nine out of 10 developers “heavily consider” IP protection when making decisions on whether to use generative AI.
READ MOREAcrolinx is a SaaS enterprise editorial management system that acts as an “editor by your side.” Christopher Willis, CMO, Acrolinx, takes us through the significance and nuances of enhancing editorial efficiency, the ways their AI-powered platform helps accomplish it, and how he has been shaping the marketing function at the organization.
READ MORELooking for the perfect AI tools to use to manage and grow your business? So, this article is the right one for you. We brought you the list of the best and trending AI tools you can use for various activities in your business. It doesn’t matter if you’re a solopreneur or a start-up, these tools can help you improve your productivity and handle complex tasks easily. We try to cover the best tools in this post. All of which help you with the most important functions such as managing your marketing, sales, and day-to-day business operations.
READ MOREOpenAI today announced it’ll step in and defend businesses using OpenAI products if they face claims around copyright infringement as it pertains to OpenAI apps and services. As part of a new program, Copyright Shield, OpenAI says that it’ll pay the legal costs incurred by customers — specifically customers using the “generally available” features of OpenAI’s developer platform and ChatGPT Enterprise, the business tier of its AI-powered ChatGPT chatbot — who face lawsuits over IP claims against work generated by an OpenAI tool.
READ MOREUnless you’re an expert email marketer, coming up with brilliant subject lines every time can be tough. This is especially true if you’re sending personalized emails multiple times per week. Plus, you may need to write several subject lines and run split tests to find the best. This is time-consuming! This post will explore how AI works with email subject lines and why you should get inspiration from AI when writing email subject lines. You’ll also learn about some of the best AI email subject line generators.
READ MOREAt first glance, tracking engagement data may sound like another vanity metric—until it shows an uptick in meaningful sales conversations. Sales and marketing alignment was never a problem for Acrolinx, as evidenced by Christopher P. Willis’ title: Chief Marketing & Pipeline Officer. In this episode, Chris talks about the value of tracking engagement data and its usefulness for sales and introduces his Global Active Awareness Score (GAAS), a comprehensive methodology to measure awareness and attribution by tracking every touchpoint and interaction with the audience.
READ MOREAI has been shown to have risks in content, especially for companies with an ample supply of content sources and insufficient management of the editorial process. But what if businesses could leverage AI to improve content governance? Acrolinx helps companies govern their content sources efficiently with its AI editorial management software. It allows users to train language models with their best content and create brand-specific guidelines for every content form, from technical documentation to marketing blogs. We spoke with Christopher Willis, Chief Marketing Officer of Acrolinx, about how Acrolinx enables companies to maintain their content strategies, create brand-aligned content, and optimize the editorial process for cost and time savings.
READ MOREWith all of the conversations around generative AI this year, there are still so many unanswered questions. Kyle Wiggers examined one of these questions in this TechCrunch article. Intellectual property concerns ranked as the top concern that enterprises have around implementing generative AI. In fact, in a recent survey from Acrolinx, respondents ranked it as the top concern among companies with integrating generative AI. Read about the challenges and concerns around potential copyright infringement with generative AI models, and the possible legal ramifications that can stem from AI-generated content.
READ MOREBritta’s elevation to COO comes as the AI content innovator prioritizes organizational alignment to fuel even better customer experience as it prepares for its latest generative AI offering. Acrolinx, a global leader in SaaS enterprise editorial management and content quality improvement, proudly announces Britta Mühlenberg as its Chief Operating Officer. Britta will continue to lead the Acrolinx People Function, while expanding her responsibilities to include all post-sales customer-facing teams. This change is aimed to further emphasize the importance of leading a unified global customer organization, and providing an exceptional customer experience.
READ MOREGegenwärtig bereitet der KI-Content-Innovator Acrolinx die Einführung seiner neuen Generative-AI-Lösung vor. Bei der Produkteinführung steht die organisatorische Ausrichtung auf eine noch bessere Kund*innenerfahrung im Vordergrund.
READ MOREFor enterprises seeking the productivity benefits of generative AI (GAI) without the massive financial, legal or compliance risks, content governance leader Acrolinx has introduced AI Enrich for Acrolinx, a new GAI module, and a first-of-its-kind enterprise-grade solution.
READ MORECorporate Vision magazine shares the 2022 winners of the Media Innovator Awards. This includes Acrolinx who won the Best Content Marketing Software Company award at Corporate Vision’s Media Innovator Awards. Learn more about these distinguished winners, and to find out the secrets behind their success.
READ MORE説明書や手順書の用語や文体を自動解析し、翻訳しやすい日本語を作成することで多言語翻訳を支援
READ MOREMHP, in cooperation with Acrolinx, developed the Content Impact Maturity Model to help companies identify areas of improvement in their content supply chain and application possibilities of …
READ MOREAcrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.
READ MORETransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.
READ MOREAcrolinx, a global leader in helping the world’s largest enterprises create higher-impact content, is excited to announce a unique partnership with Oncrawl, the SEO and data platform powered by the industry-leading SEO Crawler and Log Analyzer.
READ MOREFunds advised by EMH Partners, the Munich based private equity firm with focus on investments in medium-sized businesses (“Mittelstand”), has acquired a significant minority share in Acrolinx Holding GmbH.
READ MOREAcrolinx, a global leader in helping the world’s largest enterprises increase the impact of their content, is excited to announce the launch of its newest product capability, which uncovers a major gap between content creation and performance — to improve conversion.
READ MOREAcrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence software, proudly welcomes Britta Mühlenberg as its Chief People Officer. Britta will foster a work environment that allows staff to thrive, grow, and contribute in a high-growth environment, while supporting physical and psychological safety, and employee wellbeing.
READ MOREAcrolinx, the AI-powered content improvement SaaS company, today announced the release of its State of Inclusivity reports that focus on four industries: technology, pharmaceutical and medical device, manufacturing, and financial services.
READ MOREAward-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.
READ MOREAcrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.
READ MOREAcrolinx sees cross-sector demand for its AI and NLP powered technology Berlin, Germany, and Waltham, MA, U.S. — August 4, 2021 — Acrolinx, the AI-powered content improvement SaaS …
READ MOREEnterprise content improvement innovator triples growth in record year Berlin, Germany, and Waltham, MA, U.S. — May 25, 2021 — Acrolinx, the company whose AI-powered SaaS platform is …
Continue reading “Acrolinx Announces Strong Growth and Business Momentum in 2020 and Beyond”
READ MORECoreMedia, developer of the agile content management and digital experience platform, CoreMedia Content Cloud, today announced a strategic partnership based on its productized integration with Acrolinx, provider of the AI-powered content creation platform …
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