In this contributed article, IT and digital marketing specialist Natash Lane, believes that when your industry basically revolves around keeping up with one of the most advanced companies, which also happens to be at the forefront of the AI field (Google), you need all the allies you can muster. This is why the SEO industry has always been among the first to adopt new technologies and practices. AI is not an exception.
There are a lot of great tools for content marketing that companies of varying sizes can use to not only create quality content but share it, analyze it, and ultimately optimize it. Not sure where to start in optimizing your content marketing strategy in 2020? Take a look at these top content marketing tools.
Mobile phone network Three is working hard to provide a more seamless approach to customer queries. Those efforts include Acrolinx, which integrates directly into Three UK’s content process to capture the brand’s tone of voice, terminology and other content guidelines.
Content has become an important tool for differentiating yourself from your competitors. Read on to understand how the most savvy organisations are adopting agile content development practices and embracing technology — helping them to build cohesive and workable content strategies, which really deliver.
The outcomes of mergers and acquisitions go beyond the obvious financial ones. Company cultures, employees, and reputations are forced to adapt, and brand identities evolve. This article provides advice on how to create content marketing strategies that protect brand values while bringing together disparate parts of an M&A puzzle.
We’re headed toward a bright future of more useful, helpful, technically-powered content that aligns with user habits, searches, and preferences. Check out 2020’s content marketing trends and how to evolve marketing strategies accordingly.
For the legal sector, content marketing isn’t straightforward – and being one step ahead of the competition is a must. Check out the key trends coming down the road and explore how marketers in this sector can optimize their strategies to take advantage of them.
Content can make or break a brand. But, it’s the analytics behind the content that can be the difference between a piece of content that performs well, and one that disappears without a trace or does real damage.
When it comes to CMPs, there are plenty of options. But choosing the right one will profoundly influence the efficiency of your organization and the satisfaction of your team. Here’s a list of ten of the best content marketing platforms for 2020.
Artificial Intelligence (AI) in marketing is at the center of exciting possibilities. Over the next decade, AI-powered marketing tools will
drive innovation in communicating to your potential users and convert prospects. This article highlights seven popular ways AI marketing can augment your business in 2020.
If an organisation is to fully control its own content, a good content governance strategy is vital for reputation management. To reap the benefits of an enabling, rather than restrictive, content governance strategy, it’s important to move from a passive to an active approach.
Over the last few years, we’ve seen the channels and tools marketers use evolve significantly. So what’s coming down the line? What does 2020, and the next decade, have in store for us? And how can marketers evolve their strategies to keep up with the changes?
The marrying of technology and marketing isn’t always easy – but it’s now necessary for brands who want to keep up with their competitors. So, how do marketers make the best use of tech and avoid brand-damaging failures?
Let’s face it, most marketers use clichés on a regular basis. And while there’s nothing really wrong with these words, they start to lose their value when people use them too much. Acrolinx CMO Chris Willis explains why it’s important to avoid clichés when you write, and offers suggestions on how to do it.
Technical skills are now crucial for marketing teams. From database querying, front-end development, automation, modeling, and testing, there are a number of beneficial skills that techies bring to a marketing team in a tech-powered world. Read on to see what skills your team should have.
In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.
Acrolinx announces today that it has named Volker Smid as CEO. Smid brings a proven track record of scaling SaaS-based companies and will lead the next stage of the company’s accelerating growth and product innovation.
Today FeaturedCustomers released the 2019 Fall Content Marketing Platforms Software Customer Success Report to give prospects better insight on which Content Marketing Platforms Software would work best for their business according to real customer references.
Acrolinx today announced its AI-powered content governance platform has received the Knowledge Centered Service (KCSsm) Aligned designation from the KCS Academy of the Consortium for Service Innovation. In addition, Acrolinx now has a KCS V6 Certified practitioner focused solely on the company’s KCS solution.
Acrolinx, provider of the AI-powered platform that eliminates content chaos and delivers strategy-aligned content at scale, today announced its selection as the “Best Content Marketing Tool” at the Martech Awards 2019.
Acrolinx, the creator of the leading platform for strategy-aligned content creation, and Xyleme, the industry-leading learning content management solution have partnered to offer customers a more powerful authoring and reviewing process that enables them to create high-performing learning content at scale.
Zuula, a leading expert in verbal branding and communications strategy, has signed a partnership agreement with Acrolinx, the world’s only Content Strategy Governance platform. This alliance demonstrates Acrolinx and Zuula’s shared commitment to helping large organizations improve their content governance and use language as a brand asset.
Acrolinx, the leading provider of AI software for enterprise content creation, announced today the majority acquisition and equity growth funding by GENUI in a transaction with a volume of approx. $60m.
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